
Sales Success Stories 164: Human Selling: Finding True Discovery & Connection with Belkins' Brian Hicks
Keep A Clear Personal Why
- Keep a clear personal 'why' visible to fuel daily discipline and drive.
- Use that why to sustain long hours and consistent execution in sales.
Process Beats Scripts
- A systematized sales journey matters more than rote scripts or raw charisma.
- A repeatable roadmap plus follow-up multiplies closing outcomes regardless of product type.
Choose A Supportive Sales Culture
- Seek employers with cultures that value individuality, honesty, realistic expectations, and integrity.
- Join teams where contributors row together and success is celebrated collectively.
Brian Hicks is the top seller and team leader as VP of Sales at Belkins, but that's just scratching the surface of what Brian is all about. As a sales professional, Brian has been ultra-successful throughout his career. However, it was surviving a tragedy that completely altered Brian's mindset, outlook, and approach to Sales. Brian is passionate about helping others in whatever way he can. That passion has provided him with a meaningful and winding road of professional experiences. With over fifteen years of experience in relationship-based sales and management, Brian has successfully recruited, trained, enabled, managed, and integrated solutions and teams in startups, Fortune 100, 500, and 1000 companies across industries such as IT, Finance, Retail, and Food & Beverage.
