164: Human Selling: Finding True Discovery & Connection with Belkins’ Brian Hicks
Sales Success Stories
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The Importance of Learning More About Your Business Than What They Know About You
I always approach the discussion a sales call with the goal of learning more about them during that call than what they've learned about me. I try to walk away having more knowledge about them in their business than what they have about me and my business. And so if I had a sales philosophy, it would just be be genuine, be real, do right by people and make an impact that you can be proud of.
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