164: Human Selling: Finding True Discovery & Connection with Belkins’ Brian Hicks
Sales Success Stories
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Breaking Out of the Roles
In some ways, I think it's breaking out of the roles. The seller is in their seller role. And they're going to say these stupid things for these stupid reasons. But if you can just break that dynamic, it changes the game. Like, how about we think about this like I'm your partner and let's just figure this out together and set the roles aside.
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