164: Human Selling: Finding True Discovery & Connection with Belkins’ Brian Hicks
Sales Success Stories
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How to Be a Trusted Consultant
People want to do business with their friends. If you're in the market for a software and one of your friends works at the company that has that same software, who's the first person you're going to call? The rest is history. You know, when you are genuinely like, I'm here for you. This isn't BS. Like, I'm not saying these things to you to manipulate you and close you. Then it becomes real. It becomes fun. Like you're building real relationships.
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