Champagne Strategy

Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5

May 4, 2023
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Episode notes
1
Introduction
00:00 • 2min
2
The History of Champagne-Louis Rotorua
01:44 • 2min
3
The Difference Between a French Champagne and Domestics
03:23 • 2min
4
The Science of Branding
05:03 • 2min
5
The Importance of Brand Myths
07:00 • 3min
6
What Isn't a Brand?
09:46 • 2min
7
The Role of the CEO in Brand Design
11:23 • 3min
8
The Four P's of Branding
14:10 • 2min
9
The Importance of Branding
16:32 • 2min
10
What Is a Rebrand?
18:21 • 2min
11
The Myth of a Brand Campaign
20:19 • 4min
12
The Importance of Brand Campaigns
24:01 • 3min
13
Bud Light's Rebranding Goes Wrong
26:44 • 5min
14
The Dangers of Selling Ideas Off End Doors
31:50 • 4min
15
The Science of Brand Identity and Brand Image
36:16 • 4min
16
The Laws of Brand Identity
39:50 • 3min
17
The Science of Brand Positioning
42:46 • 2min
18
How to Position Your Luxury Brand in the Market
45:15 • 2min
19
The Myth of Brand Love and Loyalty
47:10 • 2min
20
The Myth of Soul Loyalty
49:32 • 3min
21
The Laws of Brand Growth
52:12 • 3min
22
The Science of Advertising
55:33 • 4min
23
The Science of Brand Linkage
59:26 • 3min
24
The Myth of Branding Versus Selling
01:02:15 • 2min
25
The Myth of Marketing Is Advertising
01:04:36 • 3min
26
The Myth of the Bleach Brand
01:07:16 • 4min
27
The Freeing Elements of Brand Science
01:11:01 • 3min
28
How to Win Trust From the CEO
01:13:47 • 3min
29
The Four Ps to Building a Brand
01:16:50 • 3min
30
The Double Jeopardy Law
01:19:26 • 2min
31
How to Reinvest in Your Brand
01:21:53 • 2min
32
The Laws and Levers Approach to Product Marketing
01:23:55 • 2min
33
How to Avoid Common Myths and Cautions
01:25:37 • 2min
34
How Brands Grow
01:28:02 • 2min
35
How to Unlock the Potential in Your Brand
01:29:34 • 2min