Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5
Champagne Strategy
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The Four P's of Branding
Pellegrino recently removed a foil layer from the can lid of their orange flavored soda. Branding is really just that conscious effort being put into, again, the four P's: product, price, place and promotion. And then we've got brand campaigns, re-brands and brand strategy. Could you maybe help us decide exactly what those mean?
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