Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5
Champagne Strategy
00:00
The Myth of the Bleach Brand
This is a myth that was very much propagated, not just at the beginning of social media. People don't want a relationship with their brand. They want their brand to do a good job and then shut the hell up. Most people probably have a relationship with two or three brands in their life out of two or three hundred brands that they actually buy.
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