Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5
Champagne Strategy
00:00
The Myth of Marketing Is Advertising
A lot of people think marketing is advertising. But distribution and purchases build brand as much as ad campaigns. If you're only in 600 stores across the country, you got some shit to do. And maybe what matters more is getting in a 6,000 or 60,000 stores rather than worrying about your latest influencer campaign.
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