Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5
Champagne Strategy
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How to Reinvest in Your Brand
It pays to work for a big brand if your market because everything's easier, but it's more of a defensive play I find than offensive. For instance, one of the most important things maybe as a small brand is sampling. And don't rebrand and refresh. Like, you've only been going for two years; why are you refreshing for the fourth time?
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