Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5
Champagne Strategy
00:00
The Science of Brand Linkage
The science says pretty much all of that statement is wrong yet. It's a very common thing. Where do you think this comes from? Yeah, this madman shows or just decades of agency vendor relationships pushing the same to the sales pitchor. I'm going to go back to Rory Sutherland a little bit because he is very vocal about this idea of why people do these things in companies.
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