Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5
Champagne Strategy
00:00
The Laws of Brand Identity
Brand images is the image, you know, customers having their mind. And then brand identity is kind of what you say we're about. The times that it's bad is when you're presenting yourself as a and people see you as Q. So if rotor or a state wants to be seen as a premium brand, but it's being sold at drug stores and discount stores for 70% off, guess what? People don't think it's a premium brand anymore.
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