Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5
Champagne Strategy
00:00
How to Position Your Luxury Brand in the Market
Luxury brands often their biggest buyers are people who can't actually really afford to buy more than one piece, but they buy that piece. So it creates this weird dichotomy. It's like you've got to position this way, but also ignore the fact that because it's an aspirational purchase, you're going to ignored the fact that most of your buyers are not luxury kind of people.
Transcript
Play full episode
