How to Avoid Common Myths and Cautions

Ethan Decker: I think we covered a good crash cause in understanding maybe how to avoid some of these common myths and pitfalls. People just want to know, Hey, this is how it works without any commercial lens. Is there like a meme or a comic or a quote about what we're talking about today that either makes you laugh or is this so true that you want to share with people? Yes, Tom Fishburn, who does brand camp, AKA, he's the marketer, he's got a couple of them. And I love just the notion that so many of our consumer decisions are just not that deep because we don't really give a shit and we don't have