Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5
Champagne Strategy
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The Importance of Brand Myths
There are many, many definitions and thoughts about what it is. I feel like there's an easy handle and it's either big B and little B. Big B brand encapsulates everything you do as a product or a service. Little B brand is your logo and your fonts and things like that. And both of them are important because the big B brand is important for people to find you quickly on the shelf.
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