Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5
Champagne Strategy
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How Brands Grow
How Brands Grow by Byron Sharp is a fundamental reading. John Cleese's A Simple Primer on creativity is 80 pages long. I also did mention Alchemy by Rory Sutherland. That one was lovely and fabulous. And they make a really nice pair because How Brands Grow is so hard data based and universals and law-like nature and academic.
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