How to Win Trust From the CEO

I think a small percentage of all your work that needs to pander to the internal sort of politics side of things. If you can affect the commercial figures you get so much more respect especially from the CEO which is generally the right hand man or woman of the CEO. I find it's very different the things I would focus on for a small brand just getting started maybe a new business idea, then a medium sized business to then larger sized business. So if there's like a brand MVP or like minimum viable brand things that apply regardless of whether you're just starting out, how much money you have. And then these things you probably want to look at when you get a bit bigger and concentrate