Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5
Champagne Strategy
00:00
The Laws of Brand Growth
The only exception I've seen to this, which maybe skews a bit more into that myth category is where the product creates their own ecosystem. But that's when you have multiple product lines. They also have co-complement to one another. The way I like to talk about these laws is that there are two things you can do since you're constrained by them.
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