Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5
Champagne Strategy
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What Isn't a Brand?
The way I think about it is kind of like necessary, but insufficient. In that regard, people do say, well, a brand isn't just a logo. This is not a brand and they put up a logo. And that's true. A brand can be more than a logo, but a logo is an important component of your brand."
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