Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5
Champagne Strategy
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The Difference Between a French Champagne and Domestics
A champagne can't be called champagne unless it's from the champagne region of France. But in America, while Australia abides by this law because we have like an IP arrangement with France, America does not. So you are allowed to call champagne as you would in France, even if it's a domestic. We on a latte, it's actually a legal in Australia. I didn't know that.
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