Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5
Champagne Strategy
00:00
The Science of Brand Identity and Brand Image
Brand science suggests that most people have no clue what your brand image is. The inside and the outside should be as close as possible because otherwise you get kind of skitoid, he says. Most people's perceptions of a brand only really start to kick in after they've bought it. So the brand image often matters more to your current buyers than to your future buyers.
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