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Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5

Champagne Strategy

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The Dangers of Selling Ideas Off End Doors

Some people took the wrong way and then blew it up as a political statement. Getting the tone just right really matters. Good advertising is hard. It's as hard if not harder than making a good movie. And you know how many bad movies there are? Or pop songs.

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