Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5
Champagne Strategy
00:00
The Science of Advertising
The science of advertising itself is still in the early phases. It's a weak force, kind of like gravity, but it's usually applied very weekly. Advertising reminds people you exist at all and then it creates either a good or bad feeling about the brand.
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