Bud Light's Rebranding Goes Wrong

Bud Light is in a very bad category. Premium light beer in America is a tanking category. They need more buyers because not enough people are buying Bud Light. The second thing is what is their brand associating with and are there any cultural meanings or cultural signifiers that the brand is trying to be a part of? And they did this tiny, tiny program with Dylan Mulvaney. It's just as dicey for Ben and Jerry's or Patagonia to support a gun show as it would be for Bud Light potentially to support a trans spokesperson like Dylan MulVaney.