Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5
Champagne Strategy
00:00
The Myth of Soul Loyalty
I was presenting at South by Southwest and I asked who has a favorite brand of jeans and that's all they buy. 95% of the people in the room had at least two brands of jeans in their closet. That is one of the laws. If you're not fully a subscription or fully monopoly, like water or electricity, then the more people buy of your category, the more brands they like to buy.
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