Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5
Champagne Strategy
00:00
The Laws and Levers Approach to Product Marketing
The laws and levers approach is a really nice way to bring evidence based marketing to marketing teams. The laws are things you can rely on, the laws are pretty darn universal. And so when you get those in your head, it frees you up to then work on the levers and experiment with what might work this year and not next year.
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