Business of Story

#329: The 6 Buyer Archetypes and the Stories You Must Tell Them

Oct 18, 2021
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Episode notes
1
Introduction
00:00 • 2min
2
Wayn Maloney - Welcome to the Business of Story
01:59 • 2min
3
Are You in Locked Down?
04:19 • 2min
4
The Six Byer Archetypes
05:55 • 2min
5
The One Thing That Separates You From Other Sales People?
08:15 • 3min
6
The Thinking Journey
11:43 • 5min
7
How to Stand Out in a Digital World
16:24 • 2min
8
The Six Archetypes of Selling Success
18:17 • 3min
9
The Seven Stories Every Sales Person Must Tell
21:06 • 3min
10
The Most Powerful Change Agent
24:33 • 2min
11
Is There Any Way of Overcoming a Negative Champion?
26:26 • 2min
12
How to Use Stories to Drive Change Agents to Success
28:33 • 3min
13
The Change Agents of Champion Sage and Inquisitor
31:16 • 3min
14
How to Overcome Those Three Gatekeepers
34:18 • 3min
15
Inquisitor - Iv Had One Over, and I Could Not Win Them Over
37:10 • 2min
16
Why Have You Done This?
38:54 • 2min
17
Do You Have a Champion?
41:06 • 2min
18
What Is a Wind for You?
43:22 • 3min
19
A Good Mercenary Story
45:54 • 2min
20
Using a Messenger to Help the Mercenary Get What They Want
47:38 • 2min
21
The Complice Is Going to Do It to Help You
49:50 • 2min
22
Will the Advocates Really Hire You?
51:43 • 2min
23
Do You Have Shape Shifters?
53:42 • 2min
24
The Business of Story - A Novel Guide to Success
55:27 • 3min