Business of Story cover image

#329: The 6 Buyer Archetypes and the Stories You Must Tell Them

Business of Story

00:00

Why Have You Done This?

"I probably tried even harder in those training sessions to try to win them over," he says. "The inquisitor, that gatekeeper left me out after that." He adds: 'Some of them actually get a lot of satisfaction of seeing you squirm in the chair'

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app