
#329: The 6 Buyer Archetypes and the Stories You Must Tell Them
Business of Story
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The Six Archetypes of Selling Success
In your new book, the wentworth prospect, a novel guide to success in b to b sales. Tell us about this concept of the thinking journey and how that helps you see the world from your customer's point of view. And then we're going to cover these six archetypes, because i'm very curious about the story, what these archetypes are. Start using official intelligence versusart aintelligence. Yes. Well, that's great, isn't it? Ye, we shoulda haha, ha, ha,. There yougo. The d is for disrupt and discover. I talk about getting down in the trenches with your prospect. You need to understand their business. It's helping
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