#329: The 6 Buyer Archetypes and the Stories You Must Tell Them
Business of Story
00:00
The Most Powerful Change Agent
The most powerful change agent is your champion. That's the person that you know through either personality or position. They're the ones that are going to be able to drive concensus and drive your proposal internally. Now let's dive into what really has me fascinated, is how you guys pulled out these archetypes that we are all selling to. The different kinds of stories we have to tell depending on who that gatekeeper is in front of us.
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