#329: The 6 Buyer Archetypes and the Stories You Must Tell Them
Business of Story
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Do You Have Shape Shifters?
The six archetypes are champion, sage, inquisitor, mercenary, accomplice, messenger. Do you have shape shifters? Meaning you might have an accomplice that actually shape shifts over to a sage, or a champion that shape shifts back to the messenger? And do you have to, if so, anticipate that yet? Look, it's highly unlikely you're going to see a change agent move back to an advocate yet a shapeshift back toan advocate. But you are going to see mixtures. You will have a champion that could also be an inquisitor.
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