
#329: The 6 Buyer Archetypes and the Stories You Must Tell Them
Business of Story
00:00
The Six Byer Archetypes
Wan is a sales strategy consultant, and he's got a new book out. He talks about the six byer archetypes and the kinds of stories that you got to tell them. And how do they make sense of all this information? Well, let's dive right into that.
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