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#329: The 6 Buyer Archetypes and the Stories You Must Tell Them

Business of Story

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The Six Byer Archetypes

Wan is a sales strategy consultant, and he's got a new book out. He talks about the six byer archetypes and the kinds of stories that you got to tell them. And how do they make sense of all this information? Well, let's dive right into that.

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