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#329: The 6 Buyer Archetypes and the Stories You Must Tell Them

Business of Story

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The Seven Stories Every Sales Person Must Tell

The y the wentworth prospect sowen is a new book on complex selling. It was written by John ibert, who had been helping him with his advance sales process. A mutual friend and someone i think you know, mike adams, wrote the book why don't you try doing a story? And john said, that'ld be great. Let's write a novel. The only way you could do that was to actually put it into a story. So we chose a young salesgirl, sou and without giving too much away, her mentor her boss, dies in the first chapter,. But he left a memoir, effectively a manuscript of the advance sales process - which she uses

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