#329: The 6 Buyer Archetypes and the Stories You Must Tell Them
Business of Story
00:00
Will the Advocates Really Hire You?
Parkwet: It depends on the organization you're working with. The accomplice is part of a group that's doing evaluation, but then they just make recommendations up to the decision making unit. And the d m u is very much involved with those change agents. That's the seasweet it's the people that may not necessarily be able to say yes on their own, but can definitely say no on their own.
Transcript
Play full episode
