
Business of Story
The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
Latest episodes

Apr 21, 2025 • 53min
#512: How to Use Candor and Kindness for Profound Leadership Storytelling
Betsy Petrie, founder of Betsy Petrie Consulting and author of RAILS-Talk: A Tough Conversations Workbook for Managers of People, believes human to human communication is the first and final frontier. If you're looking for better collaboration from yourself and/or others, or not sure what productivity problem you're trying to solve, this show is for you. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Apr 14, 2025 • 55min
#511: How to Avoid Fauxthenticity With Your Brand Story Using the 50% Rule
Erin Hatzikostas, founder of b Authentic Inc, and author of The 50% Rule, reveals how to bring your true self to the world so you will outperform all of the schmucks out there. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Apr 7, 2025 • 1h 4min
#510: How to Use Your Growth Mindset to Craft and Share a Lucrative Brand Story
DESCRIPTION: Shane McGlaughlin, founder of StoryShift Creative, explores the science behind fixed vs. growth mindset and how it impacts performance, leadership, and resilience. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Mar 31, 2025 • 53min
#509: How to Make Your Brand Story Stand Out With Deliberate Disruption
Bernadette McClelland, founder of the Deliberate Disruption Academy and author of SHIFT AND DISRUPT: Stop Selling Widgets. Start Selling Wisdom, shows you how to stop selling widgets and start selling wisdom through the power of StorySelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Mar 24, 2025 • 59min
#508: How to Apply Mediocrity Repellant to Your Brand Storytelling
Cameron Day whose job title is “Mediocrity Repellant,” author of the Advertising Survival Guide trilogy, shares how to make your brand storytelling irresistible, sometimes even outlandish. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Mar 17, 2025 • 58min
#507: How to Quickly Turn Minutiae into Marketing Momentum For Rapid Growth
Mike Allton, AI Consultant & Trainer at The AI Hat, shares how to operationalize AI in your business to free up your brand storyteller. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn!

8 snips
Mar 10, 2025 • 60min
#506: How to Tell Your Startup Lifecycle Story to Sell Investors & Customers on Your Brand
Gregory Shepard, founder of StartupScience.IO and author of the new book The Startup Lifecycle: The Definitive Guide to Building a Startup from Idea to Exit, share how to plan, launch, execute and exit your business. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Mar 3, 2025 • 52min
#505: How Audacious of a Brand Storyteller are You?
Mark Schaefer, Executive Director of Schaefer Marketing Solutions, talks about the insights of creating awe with your customers to thwart dull robotic AI-created content in his new book, Audacious, Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Feb 24, 2025 • 48min
#504: The Layer Cake Approach to Creating Your Sweet Brand Story
Allison Capaldi, the Person in Charge of Brand at Zeck, shares her proven Layer Cake approach to brand building. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Feb 17, 2025 • 59min
#503: How to Maintain Brain Health to be Your Best Storytelling Self
Dr. Greg Wells, author of Power House: Elevate Your Energy, Optimize Your Health, and Supercharge Your Performance, details how you activate and maintain brain health to be your best storytelling self. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
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