

Business of Story
Park Howell, Brand Story Strategist
The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
Episodes
Mentioned books

Sep 29, 2025 • 55min
#535: Your Business Story Changes When AI Does the Work: Automation Secrets with Alane Boyd
Alane Boyd, Co-CEO of Biggest Goal (Workday Ninja), explores how to avoid burnout, reach mental clarity, and increase lifetime value of your clients with better, scalable systems through automation. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Sep 22, 2025 • 58min
#534: From Expert to Authority: The 3-Story Secret With Kyle Gray
In this engaging conversation, Kyle Gray, a world-class presentation coach and founder of StoryEngine, discusses how to transform deep expertise into magnetic authority through storytelling. He shares his journey from musician to storyteller and explains how experts can effectively communicate their value. Gray outlines three essential story types for creating compelling presentations and provides a step-by-step process for crafting authority stories. Listeners will discover practical tips to resonate with their audience and enhance their storytelling skills.

Sep 15, 2025 • 55min
#533: Why Random Acts of AI Are Killing Your Sales With Alice Heiman
Alice Heiman, Chief Sales Energizer, shares why random acts of AI, using Ai for the sake of AI, is stalling your sales and how a real human-centric strategy first approach will always win out over artificial intelligence. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Sep 8, 2025 • 1h 11min
#531: How to Position Your Brand Against a Clear-Cut Enemy With Laura Ries
Laura Ries is a world-famous brand marketing expert, positioning strategist, and bestselling author of THE STRATEGIC ENEMY (Wiley, Sept 16, 2025). As chairwoman of global consulting firm RIES, she continues the legacy of her late father Al Ries, the positioning pioneer and co-author of Positioning: The Battle for Your Mind – one of the world’s best-selling marketing books of all time. Laura has led RIES for more than 30 years, traveling to over 60+ countries to consult with clients and speak on positioning. She is the co-author (with Al Ries) of five groundbreaking books that reshaped modern marketing—including The 22 Immutable Laws of Branding and The Fall of Advertising & The Rise of PR, and author of Visual Hammer. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Sep 1, 2025 • 43min
#531: How to Break Free From Broken Marketing Models With Sara Nay
Sara Nay, CEO of Duct Tape Marketing and Author of Unchained, Breaking Free From Broken Marketing Models, shows you how to stop renting your marketing from ad agencies and own it yourself through a new trend that is saving money and growing revenue for small to medium-sized businesses. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Aug 25, 2025 • 59min
#530: Why Close-ups of Your Customers Create the Most Powerful Stories With Nick Francis
Nick Francis, Founder and CEO of Casual Films and author of The New Fire: Harness the Power of Video for Your Business, is driven by an insight from famous WWII photojournalist, Robert Capa, who said, “If your photos aren’t good enough, you’re not close enough.” The same is true with your corporate videos. If you’re not connecting with your customers, you’re not close enough to their story. In this episode, you’ll learn how to create high-definition brand storytelling by truly understanding your audience and telling your story from their point of view. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Aug 18, 2025 • 60min
#529: How EI + AI = ROI, Your Return on Intelligence With Dr. Robin Hills
Dr. Robin:, Business Psychologist, Emotional Intelligence Trainer, Coach and Facilitator at EI4Change, explores how artificial intelligence is a force multiplier of emotional intelligence enabling you to make a great impact in the world with your chosen profession. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park:

Aug 11, 2025 • 43min
#528: 10 Essential Story Elements of Vibe Branding That Make Your Brand Narrative Enthralling
Park Howell, co-creator of the StoryCycle Genie™ and author of Brand Bewitchery, walks you through the 10 essential story elements that help your create a captivating brand narrative strategy in minutes, not months. Click here to start crafting yoru vibrant brand story strategy today: https://www.storycyclegenie.ai/ Story on!

Aug 4, 2025 • 57min
#527: The Five Revolutionary Principles of Vibe Branding With Sean Schroeder & Park Howell
Sean Schroeder and Park Howell, co-creators of the StoryCycle Genie™ with Matt Levine, introduce the five revolutionary principles of Vibe Branding and how to leverage your business intuition to craft vibrant brand stories, brilliant marketing strategy and compelling content that converts all based on your business and customer knowledge and experience. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Jul 28, 2025 • 54min
#526: The Generosity-Driven Storytelling Strategy for Small Business Growth With John Whitt
John Whitt, Founder & President of Businesswhitt and author of Checkmate, emphasizes the power of generosity in business. He explains how to craft compelling brand stories quickly using AI tools and introduces Vibe Branding. Whitt connects his chess strategies to business growth, highlighting resource allocation and team building. He discusses how transparency and authentic storytelling can foster emotional connections and loyalty. Lastly, he addresses challenges for faith-integrated leaders, advocating for a purpose-driven business model that prioritizes community impact.