

Business of Story
Park Howell, Brand Story Strategist
The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
Episodes
Mentioned books

Jul 21, 2025 • 1h 2min
#525: From Newsroom to Boardroom: AI in Storytelling With Pete Pachal
Pete Pachal, founder of The Media Copilot, explores how artificial intelligence is transforming the media landscape, journalism, and business communication. Pete brings over 20 years of newsroom experience from outlets like Mashable and CoinDesk to share how media pros, PR teams, and content marketers can use AI as a creative collaborator to boost productivity, maintain credibility, and craft more powerful stories. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

11 snips
Jul 14, 2025 • 57min
#522: How AI is a Storytelling Collaborator, not a Competitor, With Hamlet Azarian
Hamlet Azarian, Founder & CEO of Azarian Growth Agency, shares how AI can revolutionize storytelling in marketing. He discusses the transformative power of tools like the Story Cycle Genie, streamlining brand narratives for enhanced efficiency. The conversation dives into agentic AI's role in automating tasks while emphasizing the need for human creativity. Hamlet also explores no-code tools empowering startups, and the importance of authentic emotional narratives in building brand confidence. Tune in for insights on leveraging AI for business growth!

Jul 7, 2025 • 1h 1min
#523: Growing Revenue and Retention for Your SaaS Brand with Dan Balcauski
Dan Balcauski, Founder & Chief Pricing Offer of Product Tranquility and host of the SaaS Scaling Secrets podcast, shares that pricing isn't about finding the 'right number.” It’s about building a strategic system that determines WHO you charge, HOW you charge them, and how you communicate value. Most companies obsess over customer acquisition while ignoring the two other ways to grow: monetization and retention. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Jun 30, 2025 • 55min
#522: The Five Essential Elements (the H.E.A.R.T.) of the Perfect Pitch With Ben Wiener
Ben Wiener, Managing Partner of Jumpspeed Ventures and author of Fever Pitch: shares how to sell your vision, raise venture capital and launch your startup using storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Jun 23, 2025 • 1h 1min
#520: Your Story is Your Strategy with Renee Frojo
Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Jun 16, 2025 • 53min
#520: The Human Story in AI-Driven Sales with Gaurav Bhattacharya
Gaurav Bhattacharya, CEO of Jeeva.ai…. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Jun 9, 2025 • 51min
#519: How to Build Deeper Human Connections Online With Robin Nathaniel
Robin Nathaniel, author of Social Media SYNC, is a former hip-hop artist turned social media strategist who helps people connect online and through speaking by using AI tools that amplify your authentic voice. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Jun 2, 2025 • 60min
#518: How to Catch Your Stories With Aaron Calafato
Aaron Calafato, Award-winning storyteller, Narrative Designer and Content Strategist and host of the 7 Minute Stories podcast, shows you how to catch your stories in the wild and make a bank of unforgettable tales you can use to grow your brand and your business. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

May 26, 2025 • 53min
#517: Where to Find The Right Audiences for Your Brand Stories With Rand Fishkin
Rand Fishkin, Cofounder and CEO of SparkToro, shares his expertise in audience intelligence. He explains how brands can escape the Google/Facebook monopoly to find their ideal audience more effectively. Rand discusses the importance of knowing your audience's preferences for impactful storytelling and introduces data-driven tools that simplify audience analysis. He also highlights the evolving landscape of digital marketing, addressing the role of AI in extracting insights while emphasizing the necessity for genuine human connection in brand narratives.

May 19, 2025 • 59min
#516: Lincoln But Trump: Storytelling Similarities Between the Righteous and Riotous with Randy Olson
Randy Olson, author of the new book, Lincoln BUT Trump: Narrative Metrics and Similarities Between Heroes and Villains, taking a page out of evolution, explores how humans select for the simplest, most problem/solution centric communications by comparing the storytelling techniques of Presidents Abraham Lincoln and Donald Trump. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park