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Business of Story

Latest episodes

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Nov 11, 2024 • 56min

#489: How to Inspire Meaningful, Lasting Change and Build Enduring Buy-in

Tamsen Webster, author of Say What They Can’t Unhear: The 9 Principles of Lasting Change, shares… Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Nov 4, 2024 • 46min

#487: How to Discover Your Brand’s Authentic Feminine Archetype

Jane McCarthy, Brand Strategist & Creator at Goddess Office and co-author of The Goddess Guide to Branding, shares how to identify and use your authentic feminine brand archetype to grow your business. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Oct 28, 2024 • 57min

#487: How to Ask Better Questions and What Happens When You Don’t

Sean Grace, President of Peak Luna Media and author of The Art of the Question: A Guide for Seekers, Dreamers, Problem Solvers, and Leaders, shares Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Oct 21, 2024 • 40min

#486: Marshall Goldsmith: How to Live the Earned Life

Dr. Marshall Goldsmith, the World’s #1 Executive Coach and author of 55 books, dives into life’s joys in his latest work, The Earned Life. He discusses the importance of savoring current achievements over delaying gratification, sharing powerful anecdotes from his coaching career. Goldsmith also explores how AI can revolutionize personal coaching and storytelling, especially in sales. He emphasizes the significance of crafting a compelling brand narrative and the challenges young professionals face in self-promotion within the digital landscape.
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Oct 14, 2024 • 42min

How to Build A Positive Company Culture With Your Storytelling

Fran Mallace, President & CEO of Make-A-Wish Arizona, shares what she has learned in her nearly 40 years in communications and media sales on how to build strong teams and lasting relationships with your storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!
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Oct 7, 2024 • 50min

#484: How to Share Your Brand Story With Those Who Don’t Look Like You

Hugo O’Doherty, the Director of Partnerships at movingtocanada.com, shares insights from nearly a decade in the immigration industry. He discusses the power of storytelling, emphasizing the ABT (And, But, Therefore) framework to foster trust with diverse audiences, especially newcomers. Hugo recounts his own migration journey from Ireland to Canada and reveals how empathetic communication can bridge cultural gaps. He highlights the importance of community and tailored resources in supporting immigrants as they navigate their new lives.
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Sep 30, 2024 • 47min

#483: How to Fix Your Boring Pitches in Boring Niches

Will Barron, Managing Director of salesman.com and author of Selling Made Simple: Find and Close More Sales Using Proven Step-by-Step Frameworks, shares how to use a simple framework to make your boring business-2-business pitches in the boring niches you serve because boring is in the eye of the beholder. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Sep 23, 2024 • 54min

#482: How to Tell Your Purpose-Driven Brand Story

Dave Kyle, the Founder of Franchise for Good and a four-time franchise CEO, explores the importance of purpose-driven brand stories in business growth. He shares his personal journey shaped by diverse experiences and how these molded his identity in purpose-driven entrepreneurship. Dave emphasizes the power of clarity in branding and storytelling, illustrating how it can forge meaningful connections and empower communities. He also discusses innovative approaches in franchising, highlighting the impact of purpose on personal and professional life.
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Sep 16, 2024 • 38min

#481: Five Stories of Major “Aha!” Moments in Vet. Med. That Heal and Inspire

Caring small animal veterinaries and practitioners share their stories on the highs and lows of vet med and how every difficult situation can lead to rewarding outcomes for the pet and their loving owner. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Sep 9, 2024 • 40min

#480: How to Ignite Business Growth With AI-Driven Personalized Storytelling

David Edelman, an executive advisor and senior lecturer at Harvard Business School, and former CMO of Aetna. He is the co-author of Personalized: Customer Strategy in the Age of AI, shares how companies investing in artificial intelligence for greater customer personalization will outperform organizations merely trying to cut costs with AI. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

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