Business of Story

Mark Schaefer, author of How AI Changes Your Customers, discussing research from 300 global futurists on artificial intelligence's impact on customer behavior, marketing strategy, and business success through 2035. Learn the dual content strategy for optimizing both AI algorithms and human connection. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

In Business of Story Episode 530, Park Howell interviews Greg Logan, author of Creating a Blockbuster Brand and founder of Narrativity, who's worked with companies like Google and Adobe to transform brand storytelling. Greg reveals Hollywood's 27 Genres framework that aligns brand stories with audience emotional reality through classical storytelling wisdom with modern technological precision. Discover how to identify your audience's genre preference, use enemy and superpower thinking for magnetic brand differentiation, and defeat brand indifference through systematic genre alignment. Learn the proven formulas that create blockbuster brand appeal and drive measurable business results for marketing leaders seeking competitive advantage. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Jen Moss is the Co-Founder and Chief Creative Officer of JAR Podcast Solutions, a leading branded podcast agency working with clients like Amazon, lululemon, Cirque du Soleil, Wharton, and Deloitte. A former radio producer, journalist, and award-winning writer, Jen brings decades of storytelling experience to every show she touches. She’s worked with CBC, Roundhouse Radio, and the National Film Board of Canada’s Digital Studio. She’s written for theater, film, new media, and short fiction—and now brings that creative depth to brand content. She’s also a creative writing instructor at the University of British Columbia, where she teaches the next generation of podcast storytellers. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Alane Boyd, Co-CEO of Biggest Goal (Workday Ninja),  explores how to avoid burnout, reach mental clarity, and increase lifetime value of your clients with better, scalable systems through automation. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

In this engaging conversation, Kyle Gray, a world-class presentation coach and founder of StoryEngine, discusses how to transform deep expertise into magnetic authority through storytelling. He shares his journey from musician to storyteller and explains how experts can effectively communicate their value. Gray outlines three essential story types for creating compelling presentations and provides a step-by-step process for crafting authority stories. Listeners will discover practical tips to resonate with their audience and enhance their storytelling skills.

Alice Heiman, Chief Sales Energizer, shares why random acts of AI, using Ai for the sake of AI, is stalling your sales and how a real human-centric strategy first approach will always win out over artificial intelligence.   Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Laura Ries is a world-famous brand marketing expert, positioning strategist, and bestselling author of THE STRATEGIC ENEMY (Wiley, Sept 16, 2025). As chairwoman of global consulting firm RIES, she continues the legacy of her late father Al Ries, the positioning pioneer and co-author of Positioning: The Battle for Your Mind – one of the world’s best-selling marketing books of all time. Laura has led RIES for more than 30 years, traveling to over 60+ countries to consult with clients and speak on positioning. She is the co-author (with Al Ries) of five groundbreaking books that reshaped modern marketing—including The 22 Immutable Laws of Branding and The Fall of Advertising & The Rise of PR, and author of Visual Hammer. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Sara Nay, CEO of Duct Tape Marketing and Author of Unchained, Breaking Free From Broken Marketing Models, shows you how to stop renting your marketing from ad agencies and own it yourself through a new trend that is saving money and growing revenue for small to medium-sized businesses. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Nick Francis, Founder and CEO of Casual Films and author of The New Fire: Harness the Power of Video for Your Business, is driven by an insight from famous WWII photojournalist, Robert Capa, who said, “If your photos aren’t good enough, you’re not close enough.” The same is true with your corporate videos. If you’re not connecting with your customers, you’re not close enough to their story. In this episode, you’ll learn how to create high-definition brand storytelling by truly understanding your audience and telling your story from their point of view. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Dr. Robin:, Business Psychologist, Emotional Intelligence Trainer, Coach and Facilitator at EI4Change, explores how artificial intelligence is a force multiplier of emotional intelligence enabling you to make a great impact in the world with your chosen profession. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park: