Business of Story
Park Howell, Brand Story Strategist
The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
Top mentioned books
Here are the most frequently recommended books on the Business of Story podcast:
#1 Mentioned in 2 episodes
Ad Scam
Bob Hoffman
#2 Mentioned in 1 episodes
Wired for story
The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence
Lisa Cron
#3 Mentioned in 1 episodes
Play Bigger
Pirates, Dreamers, and the Power of Decisive Action
Christopher Lochhead
#4 Mentioned in 1 episodes
High-hanging fruit
Mark Rampolla
#5 Mentioned in 1 episodes
Houston, We Have a Narrative
Randy Olson
#6 Mentioned in 1 episodes
Moby Dick
Herman Melville
#7 Mentioned in 1 episodes
Go-To Unleashed
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Phillip Swan
#8 Mentioned in 1 episodes
The Narrative Gym for Business
Park Howell
#9 Mentioned in 1 episodes
The Hero and the Outlaw
Building Extraordinary Brands Through the Power of Archetypes
Carol Pearson
Margaret Mark
#10 Mentioned in 1 episodes
Building Irreversible Momentum
null
Phillip Swan
#11 Mentioned in 1 episodes
Into the Woods
John York
#12 Mentioned in 1 episodes
The Go-Giver
A Little Story About a Powerful Business Idea
John David Mann
Bob Burg
#13 Mentioned in 1 episodes
The hero's journey
Joseph Campbell on His Life and Work
Joseph Campbell
#14 Mentioned in 1 episodes
How to Write a Resume
Yanna Parker
#15 Mentioned in 1 episodes
Audacious
Mark Schaefer
#16 Mentioned in 1 episodes
The Power of Differentiation, Win Hearts, Minds, and Market Share
Barry LaBov
#17 Mentioned in 1 episodes
Digital Relevance
A. Albee
#18 Mentioned in 1 episodes
Harnessing Irreversible Momentum
null
Phillip Swan
#19 Mentioned in 1 episodes
Sacred Contracts
Awakening Your Divine Potential
Caroline Myss
#20 Mentioned in 1 episodes
Using Behavioral Science in Marketing
Nancy Harhut
