#1890
Mentioned in 21 episodes
Play Bigger
Pirates, Dreamers, and the Power of Decisive Action
Book • 2018
Play Bigger, co-authored by Christopher Lochhead and several others, provides a framework for businesses to dominate their markets by creating new categories.
The book emphasizes the importance of defining a unique market space, crafting a compelling narrative, and building a strong brand identity.
It offers practical strategies for businesses to differentiate themselves from competitors and establish themselves as category leaders.
The book's insights on category design, brand building, and market leadership have made it a valuable resource for entrepreneurs and business leaders.
Its practical advice and real-world examples make it accessible and applicable to a wide range of businesses.
The book emphasizes the importance of defining a unique market space, crafting a compelling narrative, and building a strong brand identity.
It offers practical strategies for businesses to differentiate themselves from competitors and establish themselves as category leaders.
The book's insights on category design, brand building, and market leadership have made it a valuable resource for entrepreneurs and business leaders.
Its practical advice and real-world examples make it accessible and applicable to a wide range of businesses.
Mentioned by
Mentioned in 21 episodes
Mentioned by Tom Hale as a great book about category design and how market winners accumulate value.
74 snips
EP 129: Tom Hale (CEO, Oura) Shares Health Habits That Will Make You a Better Leader
Mentioned by Christopher Lockhead as a collaboration with Al Ramadan and Kevin Maney, published by Harper Collins, and now in the top 0.5% of business books ever written.
36 snips
Christopher Lochhead, Friend to the Different, Category Design, Author & Pirate, Arrr
17 snips
395 Work Is The Reward: How To Design A Career You Never Want To Quit | Pirates Perspective
Mentioned by Mike Maples Jr. when discussing crisis communication lessons learned from Christopher Lockhead.
11 snips
20VC: Three Core Lessons for Founders From the SVB Crisis From Financial Agility (Banking) to Constructing Scenario Plans and Mastering Crisis Communications | How The Western World Has Not Been Responsible with its Money & Why The Fed Is Backing Itself I
Mentioned as the groundbreaking business book co-authored by 
Al Ramadan and 
Christopher Lochhead , pioneers of category design.
Al Ramadan and Christopher Lochhead , pioneers of category design. 400 The Existing Market Trap with Al Ramadan
