#965

Mentioned in 22 episodes

Play Bigger

Pirates, Dreamers, and the Power of Decisive Action

Book • 2018

Christopher Lochhead

Play Bigger, co-authored by Christopher Lochhead and several others, provides a framework for businesses to dominate their markets by creating new categories.

The book emphasizes the importance of defining a unique market space, crafting a compelling narrative, and building a strong brand identity.

It offers practical strategies for businesses to differentiate themselves from competitors and establish themselves as category leaders.

The book's insights on category design, brand building, and market leadership have made it a valuable resource for entrepreneurs and business leaders.

Its practical advice and real-world examples make it accessible and applicable to a wide range of businesses.

Mentioned by

Lenny Rachitsky

Christopher Lochhead

Russell Brunson

Doug Camplejohn

Kieran Flanagan

Christopher Lockhead

Mentioned in 22 episodes

Mentioned by

Jag Duggal

as a great modern strategy book.

Be fundamentally different, not incrementally better | Jag Duggal (Nubank, Facebook, Google, Quantcast)

Mentioned by

Lenny Rachitsky

as one of

Christopher Lochhead

's books.

How to become a category pirate | Christopher Lochhead (author of Play Bigger, Niche Down, Category Pirates, more)

Mentioned by

Russell Brunson

as a book that teaches the concept of being a category king.

Category King: Crafting Your Category & Selling A Grand-Slam Offer

Mentioned by

Tom Hale

as a great book about category design and how market winners accumulate value.

EP 129: Tom Hale (CEO, Oura) Shares Health Habits That Will Make You a Better Leader

Mentioned by

Doug Camplejohn

as the bible on category creation and startups.

GTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native Startup

Mentioned by

Christopher Lochhead

as a book that changed someone's life and business.

207 Write Your Way to Market Leadership: Fernando Labastida on How Writing a Book Shapes New Markets

Mentioned by

Christopher Lockhead

as a collaboration with Al Ramadan and Kevin Maney, published by Harper Collins, and now in the top 0.5% of business books ever written.

Christopher Lochhead, Friend to the Different, Category Design, Author & Pirate, Arrr

Mentioned by

Kyle Coleman

as a book he read.

#198: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth with Kyle Coleman, CMO at Copy.ai

Mentioned as the raw founder-first manifesto that names the invisible force killing great companies.

404 Is Agentic AI the End of SaaS as We Know It? | DisrupTV

Mentioned by

Dave Gerhardt

as a book about category creation.

Category Creation and Market Leadership with the CMO of 1Password, Melton Littlepage

Mentionné par

Louis Grenier

quand parlant de la création d'une catégorie.

La différenciation par le Branding - Avec Louis Grenier - S02E07

Mentioned by

Kieran Flanagan

as one of the books that inspired the podcast.

How To Be #1 In Your Industry | Lessons From MrBeast, Zoom & Peloton w/ Christopher Lochhead

Recommended by

Kyle Coleman

as essential reading for a different approach to marketing.

#206: Drive | How to Build an AI-Powered $0 CAC Strategy with Kyle Coleman, CMO at Copy.ai

Mentioned by

Eddie Yoon

as a book that helped shape his views on category design.

395 Work Is The Reward: How To Design A Career You Never Want To Quit | Pirates Perspective

Mentioned by

Christopher Lochhead

himself, offering it to

Rick Bennett

as a gift.

385 Silicon Valley’s Secret Marketing Assassin Rick Bennett

Mentioned by

Christopher Lochhead

as one of the books he has written.

401 Listen To Your Top 3% Superconsumers And Find What’s Weird | Building with Buyers

Mentioned by Mike Maples Jr. when discussing crisis communication lessons learned from Christopher Lockhead.

20VC: Three Core Lessons for Founders From the SVB Crisis From Financial Agility (Banking) to Constructing Scenario Plans and Mastering Crisis Communications | How The Western World Has Not Been Responsible with its Money & Why The Fed Is Backing Itself I

Mentioned by

Ray Weisberg

as a book that helped frame their company's strategy.

EyeRate CEO Ray Weisberg on scaling from $0 to $10M + Steve Jurvetson on disruptive tech | E1765

Mentioned as the groundbreaking business book co-authored by

Al Ramadan

and

Christopher Lochhead

, pioneers of category design.

400 The Existing Market Trap with Al Ramadan

Mentioned by

Ryan Corll

who wants to discuss it further with

Pablo Gonzalez

.

442. Why Selling Video Services Will Always Keep You Broke with Pablo Gonzalez

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