#1015

Mentioned in 29 episodes

Play Bigger

Pirates, Dreamers, and the Power of Decisive Action

Book • 2018

Christopher Lochhead

Play Bigger, co-authored by Christopher Lochhead and several others, provides a framework for businesses to dominate their markets by creating new categories.

The book emphasizes the importance of defining a unique market space, crafting a compelling narrative, and building a strong brand identity.

It offers practical strategies for businesses to differentiate themselves from competitors and establish themselves as category leaders.

The book's insights on category design, brand building, and market leadership have made it a valuable resource for entrepreneurs and business leaders.

Its practical advice and real-world examples make it accessible and applicable to a wide range of businesses.

Mentioned by

Lenny Rachitsky

Christopher Lochhead

Russell Brunson

Doug Camplejohn

Christopher Lockhead

Dara Legevardian

Mentioned in 29 episodes

Mentioned by

Jag Duggal

as a great modern strategy book.

Be fundamentally different, not incrementally better | Jag Duggal (Nubank, Facebook, Google, Quantcast)

Mentioned by

Lenny Rachitsky

as one of

Christopher Lochhead

's books.

How to become a category pirate | Christopher Lochhead (author of Play Bigger, Niche Down, Category Pirates, more)

Mentioned by

Russell Brunson

as a book that teaches the concept of being a category king.

Category King: Crafting Your Category & Selling A Grand-Slam Offer

Mentioned by

Tom Hale

as a great book about category design and how market winners accumulate value.

EP 129: Tom Hale (CEO, Oura) Shares Health Habits That Will Make You a Better Leader

Mentioned by

Doug Camplejohn

as the bible on category creation and startups.

GTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native Startup

Mentioned by

Christopher Lochhead

as a book that changed someone's life and business.

207 Write Your Way to Market Leadership: Fernando Labastida on How Writing a Book Shapes New Markets

Mentioned by

Kyle Coleman

as a book to read on the topic if you have time to read one book on category design.

E48: Work Sprawl and the Future of Marketing with Global VP Marketing @ ClickUp, Kyle Coleman

Mentioned by

Christopher Lockhead

as a collaboration with Al Ramadan and Kevin Maney, published by Harper Collins, and now in the top 0.5% of business books ever written.

Christopher Lochhead, Friend to the Different, Category Design, Author & Pirate, Arrr

Mentionné par

Louis Grenier

quand parlant de la création d'une catégorie.

La différenciation par le Branding - Avec Louis Grenier - S02E07

Mentioned as the raw founder-first manifesto that names the invisible force killing great companies.

404 Is Agentic AI the End of SaaS as We Know It? | DisrupTV

Mentioned by

Dara Legevardian

when introducing

Al Ramadan

as the author.

The #1 Reason Startups Fail: The Existing Market Trap with Al Ramadan

Mentioned by

Eddie Yoon

as a book that helped shape his views on category design.

395 Work Is The Reward: How To Design A Career You Never Want To Quit | Pirates Perspective

Mentioned by

Kyle Coleman

as a book he read.

#198: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth with Kyle Coleman, CMO at Copy.ai

Mentioned by

Dave Gerhardt

as a book about category creation.

Category Creation and Market Leadership with the CMO of 1Password, Melton Littlepage

Mentioned by

Christopher Lochhead

himself, offering it to

Rick Bennett

as a gift.

385 Silicon Valley’s Secret Marketing Assassin Rick Bennett

Mentioned by

Christopher Lochhead

as one of the books he has written.

401 Listen To Your Top 3% Superconsumers And Find What’s Weird | Building with Buyers

Recommended by

Scott Clary

for its insights on creating new market categories and disruptive innovation.

E439 The Truth About Success: Scott Clary on Building Brands and Taking Ownership

Mentioned as one of the first two books co-authored by Chris Lockhead on management discipline category design.

210 Is Agentic AI the End of SaaS as We Know It? | DisrupTV

Mentioned as the groundbreaking business book co-authored by

Al Ramadan

and

Christopher Lochhead

, pioneers of category design.

400 The Existing Market Trap with Al Ramadan

Mentioned by

Tom Schwab

as a book that changed his life and business, discussing the idea of saying different things.

416 The Rise of the Creator Capitalist with Christopher Lochhead | The Podcast Interview Marketing Show

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

App store banner

Play store banner