Dave Gerhardt, founder of Exit Five, and Erik Jacobson, founder of Hatch.fm, explore the power of a B2B content flywheel. They dive into building effective content strategies, emphasizing feedback and collaboration. Discover how to create engaging content for platforms like LinkedIn and the value of newsletters in driving community engagement. The duo also discusses the evolving role of social media in B2B marketing, pondering whether X/Twitter remains relevant. Join them for actionable insights to elevate your content game!

Dave Gerhardt, Founder/CEO Exit Five, joins the hosts to discuss practical marketing challenges. Topics include transitioning from outbound emails to a diversified marketing mix, using AI for targeted campaigns, aligning marketing goals with the CEO's vision, re-engaging dormant users using intent data, acquiring names in early stages, effective strategies for getting referrals, and shifting from defense to offense mindset.

In this engaging discussion, Dave Gerhardt, Founder and CEO of Exit Five, shares his expertise on B2B marketing. He highlights the misconceptions around early market insights and managing social media negativity. The duo delves into leveraging podcasts and social media for real-time customer feedback and the necessity of separating strategy from pipeline creation. They also explore how AI empowers creativity rather than replaces it, and why agile marketing teams outshine larger counterparts. Lastly, Dave emphasizes the importance of senior leaders staying hands-on for improved outcomes.

Dave Gerhardt, Founder of Exit Five and former CMO, joins the hosts Zach Roberts, Eric Holland, and Gab Bujold. They delve into Dave's transition from marketing manager to CMO, emphasizing the vital role of product marketing. Topics include the pitfalls of “messaging by committee,” the significance of building trust in startups, and the complexities of effective positioning. They also explore how product marketers can simplify B2B strategies and why personal connections matter in this landscape, all with a blend of humor and practical insights.

Dave Gerhardt, Chief Brand Officer at Drift, discusses the importance of building a non-fiction brand and being authentic. They explore building a personal brand on social media in B2B marketing, balancing short-term and long-term marketing strategies, and the significance of focusing on marketing goals and strategy. They highlight the value of creating a story for your company, investing in oneself, and building a B2B marketing community.