The Marketing Millennials

63 - Dave Gerhardt (Drift): Importance of Building Brand

Oct 27, 2021
Guest
Dave Gerhardt
Dave Gerhardt, Chief Brand Officer at Drift, discusses the importance of building a non-fiction brand and being authentic. They explore building a personal brand on social media in B2B marketing, balancing short-term and long-term marketing strategies, and the significance of focusing on marketing goals and strategy. They highlight the value of creating a story for your company, investing in oneself, and building a B2B marketing community.
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Episode notes
1
Introduction
00:00 • 2min
2
The Power of Building a Personal Brand on Social Media
02:26 • 23min
3
Building a Brand and Finding the Right Content Format
25:40 • 2min
4
Balancing Short-Term and Long-Term Marketing: Importance of Building a Brand
27:41 • 5min
5
The Importance of Focusing on Marketing Goals and Strategy
33:01 • 2min
6
Building a Brand and Creating a Story
35:30 • 16min
7
Generating Pipeline, Investing in Oneself, and Building a B2B Marketing Community
51:18 • 3min