This chapter discusses the importance of building a brand and creating a story for your company. They highlight the value of social media and owned platforms like email. They emphasize the need to consistently post interesting and educational content and provide value to the audience.
Dave Gerhardt is the Chief Brand Officer at Drift and founder of DGMG (davegerhardt.com) where he helps B2B SaaS companies with marketing. Previously he was the CMO at Privy (acquired by Attentive).
He also has an upcoming book coming Q4: founderbrand.com.
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