This chapter explores the significance of focusing on key marketing goals, developing a clear marketing strategy, and prioritizing goals to achieve them. The hosts emphasize the role of marketing in establishing a strong brand and becoming a leader in e-commerce marketing for small businesses.
Dave Gerhardt is the Chief Brand Officer at Drift and founder of DGMG (davegerhardt.com) where he helps B2B SaaS companies with marketing. Previously he was the CMO at Privy (acquired by Attentive).
He also has an upcoming book coming Q4: founderbrand.com.
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