In this chapter, the speakers discuss the importance of building a personal brand on social media, particularly in the context of B2B marketing. They emphasize the value of authenticity, personality, and focusing on a niche. They also highlight the benefits of using social media as a publishing platform for valuable information related to that niche.
Dave Gerhardt is the Chief Brand Officer at Drift and founder of DGMG (davegerhardt.com) where he helps B2B SaaS companies with marketing. Previously he was the CMO at Privy (acquired by Attentive).
He also has an upcoming book coming Q4: founderbrand.com.
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