63 - Dave Gerhardt (Drift): Importance of Building Brand
The Marketing Millennials
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The Power of Building a Personal Brand on Social Media
In this chapter, the speakers discuss the importance of building a personal brand on social media, particularly in the context of B2B marketing. They emphasize the value of authenticity, personality, and focusing on a niche. They also highlight the benefits of using social media as a publishing platform for valuable information related to that niche.
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