The speakers discuss the importance of building a brand in marketing, highlighting the balance between short-term and long-term strategies. They emphasize the need for tangible projects and tactics, as well as the leverage of content creation for various marketing efforts.
Dave Gerhardt is the Chief Brand Officer at Drift and founder of DGMG (davegerhardt.com) where he helps B2B SaaS companies with marketing. Previously he was the CMO at Privy (acquired by Attentive).
He also has an upcoming book coming Q4: founderbrand.com.
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