The Marketing Millennials
Daniel Murray
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.If you want to be part of The Marketing Millennials community, join in the conversation.Linkedin: https://www.linkedin.com/company/the-marketing-millennialsInstagram: https://www.instagram.com/the_marketing_millennialsAnd if you love the show, tell a friend.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Episodes
Mentioned books
Dec 12, 2025 • 44min
The Truth About Marketing Ops with Kelly Jo Horton, Head of Lifecycle Marketing Ops at Atlassian | Ep. 374
Kelly Jo Horton, Head of Lifecycle Marketing Ops at Atlassian, dives into the complexities of modern marketing operations. She emphasizes that MOPS is much more than sending emails, likening it to running a Michelin-star kitchen. Kelly discusses the transformation of MQLs and why they are now considered obsolete, advocating for a focus on broader influence in B2B buying groups. She also shares insights on leveraging AI for automating repetitive tasks, structuring teams, and the importance of documentation and organization in achieving success.
26 snips
Dec 10, 2025 • 40min
How To Make or Fix Your 2026 Annual Plan with Jason Lyman, CMO of Customer.io | Ep. 373
Jason Lyman, CMO of Customer.io, shares his insights on annual planning, drawing from his extensive experience in high-growth tech. He reveals the Play to Win framework and common pitfalls like siloed marketing plans. Lyman emphasizes a balanced 70/20/10 approach to budgeting, allowing room for innovation. He discusses how AI enhances planning workflows and the importance of stress-testing strategies. Additionally, he encourages individual contributors to influence annual plans by bringing valuable insights and aligning their work with business goals.
7 snips
Dec 8, 2025 • 14min
Five Email Lessons to Take Into 2026 | Bathroom Break #85
Jay Schwedelson, marketing podcaster and founder of subjectline.com, shares insights on transforming email marketing strategies. He challenges common myths like the importance of 'best send times' and highlights the effectiveness of low-lift CTAs for driving replies. Jay also emphasizes the value of tracking verified subscriber engagement and using AI to repurpose content without losing authenticity. With actionable lessons for 2026, this conversation is a must-listen for marketers aiming to enhance their email campaigns.
Dec 5, 2025 • 32min
The Business Case for Bold Creative with Nick Tran and Amanda Slavin (From Marketingland 2025) | Ep. 370
Join Nick Tran, a marketing powerhouse with a rich history at TikTok, Taco Bell, and Hulu, alongside Amanda Slavin, author and co-founder of Future Frequency. They explore how crises can ignite creative breakthroughs and why bold ideas often spell success for businesses. Nick tackles the balance between performance marketing and brand growth, while emphasizing avoiding the noise of fleeting trends. With insights on identifying true cultural relevance and nurturing creativity within teams, this dynamic discussion will inspire anyone with a daring idea.
Dec 3, 2025 • 29min
The Best of Both Worlds: How PLG and SLG Win Together with Gaurav Agarwal and Kyle Coleman of ClickUp | Ep. 371
Gaurav Agarwal, COO at ClickUp with expertise in merging growth strategies, and Kyle Coleman, Global VP of Marketing, dive into the synergy between Product-Led Growth (PLG) and Sales-Led Growth (SLG). They debunk the myth that these models are opposites, emphasizing the importance of measuring incremental ROI. The duo explores the roles of demand creation and harvesting, outlines the need for consistent messaging, and argues for user-friendly product experiences. Finally, they discuss realistic AI solutions that enhance collaboration without over-promising.
Dec 1, 2025 • 14min
2026 Social Media Marketing Preview | Bathroom Break #84
Get ready for big changes in social media marketing! Experts discuss the impact of AI and the importance of leveraging hero images. Discover why amplifying successful posts is key and how small ad boosts can achieve remarkable reach. The power of engaging comments on LinkedIn is emphasized, along with using email newsletters to enhance social engagement. Plus, learn to make short-form videos snappy and shareable to captivate audiences!
Nov 28, 2025 • 28min
Growing an Engaged Audience of 600,000 on Social Media with Sophie Miller, Pretty Little Marketer (From Marketingland 2025) | Ep. 370
Sophie Miller, founder of Pretty Little Marketer and a full-time creator with an impressive 600,000-strong audience, shares her journey from overwhelmed student to social media sensation. She delves into the importance of strategic visibility opportunities, emphasizing that success isn't about being everywhere. Sophie also offers insights on creating shareable content, the rising significance of social SEO, and how to convert followers into a loyal community. Discover her tips for turning casual viewers into engaged advocates across platforms.
Nov 26, 2025 • 29min
Product vs. Performance: How Modern Brands Really Scale with Ari Murray and Stefani O'Sullivan (From Marketingland 2025) | Ep. 369
Ari Murray speaks with Stefani O'Sullivan, a growth expert with a rich background at brands like STAUD and Savage X Fenty. They dive into the contrasting worlds of product-led and performance-led growth strategies. Stefani reveals how product intuition and customer feedback shape long-term success. She discusses the importance of blending marketing with product insights and when to use new media channels. Listeners gain valuable insights on maintaining messaging consistency while respecting contextual differences in their campaigns.
8 snips
Nov 24, 2025 • 14min
A New Email Metric to Track in 2026 | Bathroom Break #83
Discover why getting replies in emails is the next big tactic for marketers. The hosts reveal how a simple 'reply with a word' strategy can outperform traditional forms. Learn about the Easter-egg technique to ensure readers engage with your content. Replies not only enhance deliverability but also boost social media visibility. Plus, find out how automating responses can harness valuable first-party data. Get ready to transform your email strategy ahead of 2026!
Nov 21, 2025 • 45min
The Truth About Marketing Analytics with Sid Malhotra, EVP at Snap | Ep. 368
Sid Malhotra, EVP at Snap and former marketing lead at Grammarly, shares insights on marketing measurement that can reshape your strategy. He explains why traditional last-click thinking misguides modern marketers and reveals that many potential customers are outside the Meta and Google ecosystem. Sid introduces the 'Hot Wheels Problem,' highlighting the shortcomings of view-only impressions. He also outlines a practical three-step playbook to effectively test new channels like Snapchat to better engage a diverse audience.
