The Marketing Millennials

Tamara Grominski, an award-winning product marketer, discusses the power of Comeback Campaigns aimed at re-engaging lapsed customers. She highlights the art of creating FOMO to remind users what they miss out on. Strategies include personalized messaging and real-world examples like Brooklinen's heartfelt emails. Tamara also shares how gentle nudges, such as those from Slack, can effectively reactivate users while keeping brand voice consistent. It's all about making customers feel valued and excited to return!

We’re heading into a bumpy economy. So, it’s time to audit what we’re doing in marketing. How do we do that?Auditing is all about alignment. Are your brand’s efforts in line with what’s going on in the world? Are you wasting any money, time, resources, etc.? One of the first things to change is KPIs and really figure out what matters. Plus, it’s time to audit tools and software you’re using. Jay gives an example from his company: they’re reprocessing files and saving money from going through everything. When things are uncertain, it’s time to focus on what you can control. And, Daniel says marketing is still important, even if it’s often the first budget to get cut during an economic downturn. People may not want to spend their hard-earned money on trying a new product. Because of this, doubling down on retention strategies is going to be the key to success.  This short ‘n sweet Bathroom Break is all about preparing for what’s about to come. 🚽Follow Jay:LinkedIn: https://www.linkedin.com/in/schwedelson/Podcast: Do This, Not ThatFollow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Sam Dunning, an expert in website SEO and B2B marketing, joins to reveal the seven deadly sins that can sink your website's performance. They discuss the importance of transparent pricing and the dangers of designing for ego. Sam emphasizes the need for fast-loading pages and highlights how social proof boosts trust. Key insights include optimizing website content for Google and creating frictionless user experiences. Tune in for actionable tips that can transform your marketing strategy and drive more inbound leads!

Tamara Grominsky, an award-winning product marketer and founder of PMM Camp, shares insights on creating memorable marketing strategies. She emphasizes the importance of emotional connections over mere product features for lasting impact. The duo explores Duolingo's unconventional TikTok campaign, showcasing how a fun mascot can transform brand engagement. They delve into the 'Made to Stick' framework, offering practical tips on storytelling and crafting unforgettable messages. Perfect for marketers eager to resonate with audiences!

Discover the traps to avoid in marketing, like the mistake of trying to reach everyone. The hosts argue that outdated best practices need a fresh perspective; it's time for experimentation! They underscore the importance of solid strategy over hasty tactics and emphasize the significance of a clear brand identity. In a fun twist, listen to a debate on fast food favorites and how they market themselves. Finally, enjoy a celebration of wins while picking up quick, actionable marketing insights.

Andrew LeRay, Director of Brand Marketing at the National Women's Soccer League (NWSL), discusses the surge in interest for women's sports. He emphasizes the importance of brand awareness and strategic messaging to attract new fans. LeRay shares insights on leveraging the popularity of national team players and the significance of innovative partnerships, like with 'Unwell'. He also highlights how player personalities engage audiences, creating a path for long-term loyalty to both the league and its athletes.

Tamara Grominsky, an award-winning product marketer and former VP at Kajabi, shares her insights on how small brands can stand out against larger competitors. She dives into the concept of competitor contrast marketing, emphasizing the importance of storytelling over simple features. Tamara recalls the iconic Mac versus PC campaign, illustrating how emotional connections can shape brand identity. With a three-step playbook for effective positioning, she offers actionable strategies for brands looking to transform rivals' strengths into their weaknesses.

Dive into the debate of reposting versus remixing content across social media! Uncover the latest Instagram features that could redefine your content strategy. Learn why reposting without context might hurt your reach on LinkedIn. Discover how AI tools like Grok can help you curate engaging posts that resonate with your audience. Plus, enjoy some light-hearted banter as the hosts celebrate their milestones while sharing quick marketing insights!

Are your landing pages underperforming? Discover six impactful tweaks that can elevate your conversion rates instantly. Learn about refining your hero section, crafting compelling call-to-action phrases, and enhancing form design for a smoother user experience. Plus, dive into the '5-second rule' to ensure visitors immediately grasp what you offer. Make these smart, simple changes to stop leaking conversions!

Tamara Grominsky, an award-winning product marketer and former VP at Kajabi, shares invaluable insights into effective launch strategies. She reveals that successful launches begin well before launch day, emphasizing the importance of demand seeding. Tamara illustrates her points with examples from Notion's AI launch, highlighting how gamification can create buzz. The discussion also dives into the significance of brand loyalty tied to early adopters, stressing that emotional connections are key to sustaining customer engagement.