The Marketing Millennials
Daniel Murray
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.If you want to be part of The Marketing Millennials community, join in the conversation.Linkedin: https://www.linkedin.com/company/the-marketing-millennialsInstagram: https://www.instagram.com/the_marketing_millennialsAnd if you love the show, tell a friend.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Episodes
Mentioned books
Aug 6, 2025 • 39min
What’s Wrong with Your Homepage? With Anthony Pierri, Co-founder at FletchPMM | Ep. 337
Join Anthony Pierri, Co-founder at Fletch, a consultancy that helps B2B software firms sharpen their positioning strategy. He dives into the importance of homepages as strategic assets, emphasizing clarity over cleverness. Discover why first impressions count and how a well-structured homepage can hold your team accountable. Anthony discusses tailoring messaging for diverse customer segments, using Klaviyo's case study as an example, and advocates for honesty in marketing to build trust and drive engagement.
Aug 4, 2025 • 10min
The Truth About Templates | Bathroom Break #67 🚽
Templates might be more harm than help! Discover why relying on cookie-cutter designs can dull your brand's uniqueness and make your content blend in. The hosts emphasize originality over clichés, discussing how to break free from formulaic thinking. They dive into the power of authenticity in social media and email marketing, proving that a personal touch trumps polished templates. Plus, enjoy some lighthearted banter about AI glasses and the art of podcasting. Time to get creative!
Aug 1, 2025 • 49min
How to Win with Zero Click Content with Amanda Natividad, VP Marketing at SparkToro | Ep. 336
Amanda Natividad, VP of Marketing at SparkToro and creator of 'zero click content,' joins to explore the power of content that requires no clicks to engage audiences. She unveils how to develop a keen marketing taste and why qualitative metrics are vital for success. Amanda shares insights on reverse-engineering content to spark genuine conversations, stressing that true engagement goes beyond vanity metrics. Discover how aligning team definitions of 'good' content can transform your strategy in today's dynamic marketing landscape.
8 snips
Jul 30, 2025 • 55min
Guide to Fan-First, Brand-Second Marketing with Dan Salkey and Dean Harrison | Ep. 335
Dan Salkey, founder of Small World, and Dean Harrison, Senior Director of Social at Subway, dive into Subway’s innovative campaign tied to Happy Gilmore 2. They dissect how nostalgia can be potent when paired with intentional marketing strategies. The duo explores the importance of cohesive fan engagement, the comeback of beloved characters like Shooter McGavin, and the creative blend of humor with cultural relevance. They also highlight the role of social media in keeping brands relevant in today's fast-paced landscape.
Jul 28, 2025 • 11min
Does Follower Count Even Matter? | Bathroom Break #66 🚽
Follower counts on social media are evolving in importance, shifting towards engagement and content quality. The hosts discuss how social proof affects audience interaction and the potential drawbacks of having excessive followers. They highlight strategies brands are using to enhance visibility through multiple accounts. Insights on LinkedIn branding reveal that a high follower count with no activity can damage credibility. Plus, there's a tip on leveraging YouTube Shorts as an emerging tool for marketers. It's all about the new wave of social dynamics!
Jul 25, 2025 • 38min
Biggest Mistakes To Avoid in Your Marketing Strategy with Erik Huberman, Founder + CEO of Hawke Media | Ep. 334
In this engaging discussion, Erik Huberman, founder and CEO of Hawke Media, shares insights from helping over 6,000 brands scale. He dives into key mistakes marketers make, like misjudging ROAS and neglecting brand trust. Erik reveals why a great product alone isn't enough and offers a crash course on succinctly conveying value in just 5-7 words. Explore how to navigate challenges in conversion tracking, the impact of AI on marketing, and the importance of consistent brand visibility, especially during economic fluctuations.
Jul 23, 2025 • 48min
What Hasn’t Changed in Marketing (with Matt Kerbel, Head of Brand Strategy at Turo) | Ep. 333
Matt Kerbel, Head of Global Brand Strategy at Turo, dives into the essentials of effective marketing amidst the AI boom. He emphasizes the need for soft skills like storytelling and vulnerability in brand building. Matt discusses Turo's innovative 'Skip the Rental Counter' campaign, which enhances customer experience and tackles industry frustrations. He also reveals how brand performance can be measured, highlighting the importance of fundamental marketing principles that remain vital in today's fast-paced landscape.
Jul 21, 2025 • 13min
Why Memes Are the Real Marketing Superpower | Bathroom Break #65 🚽
Memes are the hidden superstars of marketing! Discover how to master their language to connect with your audience. Tips include tailoring content for specific platforms and using video memes for higher engagement. Hear personal insights on leveraging trending memes effectively while keeping the fun alive. Plus, a playful discussion on brand strategies that even the 'boring' ones can adopt. Get ready to unleash your inner memelord!
Jul 18, 2025 • 33min
Social Media’s Best Strategy Secrets, with Ish Verduzco
Ish Verduzco, who leads social and community at A16Z Crypto, shares his expertise from a decade in the tech industry. He discusses the essentials of building a commanding social media presence by defining brand voice and understanding audience needs. Ish reveals strategies for launching viral posts and advises on navigating new platforms effectively. He emphasizes the significance of a solid brand guide and the importance of engagement for community building. Tune in for insights on making the algorithm work for you!
Jul 16, 2025 • 36min
How to Win at B2B Influencer Marketing with Vin Matano, Founder of Creatorbuzz | Ep. 332
Vin Matano, Founder of Creatorbuzz, dives into the intricate world of B2B influencer marketing. He emphasizes that the quality of an audience matters more than sheer follower count. Vin shares insights on crafting effective creator briefs, creating engaging content on platforms like LinkedIn, and the importance of genuine relationships. He encourages brands to embrace experimentation and take risks, driving home the point that a strategic approach can turn influencer marketing into a game-changer for B2B companies.
