Will Allred, co-founder of Lavender, dives deep into community-driven strategies that are reshaping content marketing, especially on LinkedIn. He emphasizes building genuine connections for user engagement and shares tips on leveraging cultural references to innovate content. Will argues against gated content, advocating for a user-friendly approach to enhance interaction. Discover how consistency and founder involvement can create loyal followers and why playing to your strengths is crucial in a crowded market.

Embracing failure can be a powerful teacher in marketing. The hosts share their own blunders and what they learned from flopped social media campaigns. They discuss the importance of failing fast, pivoting, and documenting mistakes to improve future strategies. Team collaboration strategies and the joys of sharing meals lead to a light-hearted debate, making the material both insightful and humorous. Tune in for earnest takeaways that could save you from common pitfalls.

Discover how only 1% of LinkedIn's 830 million users regularly create content and why that's a missed opportunity. Learn the three essential keys to making impactful B2B content: honing your expertise in your niche, developing a unique point of view, and the crucial role of consistency. Dive into the rising importance of video content in B2B marketing, with practical strategies for leveraging platforms like LinkedIn and Instagram to boost visibility and engagement.

David Malpass, SVP of Apollo, shares invaluable insights on go-to-market strategies and product-led growth. He emphasizes the importance of building a solid foundation for scaling products and avoiding vanity metrics. Discover how effective content marketing drives word-of-mouth, and why expertise is crucial for crafting authentic content. Malpass advocates for a holistic marketing approach that balances brand awareness with demand generation, offering strategies to enhance customer engagement and find the perfect product-market fit.

Jay Schwedelson, a marketing expert renowned for his insights on competitor analysis, shares invaluable strategies for reverse engineering your competition's marketing funnels. He discusses the use of tools like SpyFu and BuiltWith to discern competitors’ tactics while ensuring you remain true to your core strategy. Jay emphasizes the importance of understanding competitors for better differentiation and engagement. Tune in for humorous tips and practical takeaways that can help you crush it in the competitive marketing landscape!

Hands down one of the most captivating conversations we’ve had on The Marketing Millennials Podcast TO DATE. Hiring great talent, delegation tactics, the importance of focusing on employees’ strengths, Kasim breaks it all down.If you’re a Marketer on a small team looking to scale within your budget, THIS is the episode for you.Oh and one more thing, Kasim also shared a tip he uses called 'fly traps' to streamline the hiring process and why an executive assistant can be a game-changer. Let’s get into it.00:32 Rethinking Employee Performance02:30 Secrets to Hiring Great Talent16:28 The Role of Executive Assistants20:50 Delegating Access and Security23:26 Changing Mindsets on International Hiring25:17 Finding Specialized Roles26:02 Effective Hiring Strategies30:31 Hiring Philosophy: Focus on StrengthsWistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/liveFollow Kasim:LinkedIn: https://www.linkedin.com/in/kasimaslam/  Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Ian Faison, an expert in the intersection of fiction and B2B marketing, delves into how storytelling can revolutionize marketing strategies. He discusses the concept of edutainment, emphasizing the need for engaging fictional content that resonates with audiences. Faison cites a successful murder mystery podcast as a prime example of captivating storytelling. He also highlights the importance of treating content as a product tailored to audience needs, advocating for a blend of entertaining series and targeted messaging. Humor and personalized content are key themes in modern B2B marketing.

Jay, a marketing strategist known for his insights on urgency, joins to explore how to make messages feel pressing—even when they aren’t. They discuss powerful tactics like limited-time offers and the impact of multiple winners in promotions. Jay delves into the 'fear of not first' (FONF) strategy, revealing how it drives consumer action. The conversation even takes a quirky turn into unconventional marketing in the spiritual realm, showcasing unique business practices that thrive on urgency and referrals.

Mark Jung, founder of Authority, shares his expertise on mastering LinkedIn for building authority and authentic branding. He emphasizes that consistency is key, along with the power of polarizing content to stand out. The discussion includes tips for optimizing profiles, crafting engaging hooks, and utilizing visuals effectively. Mark also highlights the importance of authentic writing and strategies for maximizing engagement, especially on mobile. If you're looking to elevate your LinkedIn presence, this conversation is packed with actionable insights!

In this engaging chat, marketing expert Jay Schwedelson, known as the King of Boca Raton, dives into the booming trend of short-form content. He explains the 'Costco sampler effect' and its power for brands. A/B testing emerges as a crucial tactic for marketers, helping refine their messaging. Jay also offers creative tips on repurposing long-form content into bite-sized videos. Plus, enjoy a light-hearted discussion about pizza, adding a fun twist to the marketing insights!