The Marketing Millennials

Daniel Murray
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Aug 29, 2025 • 51min

5 Webinar Mistakes to Avoid with Logan Lyles, Founder of DemandShift | Ep. 344

Logan Lyles, founder of Demand Shift, specializes in enhancing B2B webinar strategies. He reveals critical mistakes marketers make, especially in aligning objectives and measuring success. Discover how to engage audiences through effective promotion, creative titles, and interactive elements like polls and giveaways. Logan shares a two-step registration hack that can significantly boost attendance and the importance of repurposing content for ongoing engagement. This conversation is a treasure trove for marketers aiming to elevate their webinar game!
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Aug 27, 2025 • 41min

5 Ways Marketers Can Play With AI (Without the Panic) with Michele Nieberding | Ep. 343

Michele Nieberding, Director of Product Marketing at Treasure Data and AI enthusiast, shares her journey from startup necessity to playful AI experimentation. She highlights innovative ways to integrate AI in marketing without the fear, discussing tools like Opus Clip for social media and Retelio for customer insights. Michele emphasizes balancing AI with human creativity and advocates for iterative learning over perfection in campaign strategies. For anyone curious about adding AI to their marketing toolkit, this conversation is a must-listen!
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Aug 25, 2025 • 12min

Your Landing Page Needs Work | Bathroom Break #70 🚽

Discover what makes a landing page truly irresistible! The hosts dive into mobile-first design and the power of two-step forms for better data collection. They debate the benefits of asking for birthdays in marketing and share creative ways brands use personalization. With fun anecdotes about birthday traditions and cake preferences, the conversation is both insightful and entertaining. Get ready for essential strategies to boost your click-through rates and conversions!
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Aug 22, 2025 • 36min

6 Marketing Insights from Fashion to B2B Brands with Kevin Branscum, Senior Director of Brand Marketing at Typeform | Ep. 342

Kevin Branscum, Senior Director of Brand Marketing at Typeform, brings a wealth of experience from the fashion and luxury sectors. He discusses how branding should focus on emotions rather than just product features, emphasizing the importance of cultural awareness. Kevin highlights lessons from the engagement ring industry and the need for innovative B2B strategies. He also explores the significance of creativity and taste in the age of AI, making a compelling case for marketers to connect deeply with their audiences.
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Aug 20, 2025 • 34min

Why Messaging Falls Flat (And How to Fix It) with Emma Stratton, Founder of Punchy | Ep. 341

Emma Stratton, messaging strategist and founder of Punchy, joins to unveil the secrets behind impactful marketing messaging. She emphasizes the importance of connecting with audiences instead of using jargon, suggesting her 'barbecue rule' for more authentic communication. The conversation dives into the significance of prioritizing value over features in copywriting and explores AI's role as a thought partner, rather than a replacement for genuine writing. Marketers will find powerful strategies to enhance their messaging and engage meaningfully.
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Aug 18, 2025 • 12min

Career Growth Tips You Probably Haven’t Tried Yet | Bathroom Break #69 🚽

Discover the secrets to landing a marketing job with unique tips from the hosts. Find out why leaving graduation years off LinkedIn could be a game changer. Learn that the best job search occurs while employed and why you shouldn't shy away from interviews, even for jobs you’re not keen on. The hosts share witty anecdotes from their first jobs, emphasizing the importance of personal branding and, of course, having a little fun along the way. Perfect for anyone looking to climb the career ladder!
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Aug 15, 2025 • 45min

5 Marketing Psychology Strategies You Can Use Today with Phill Agnew, Host of Nudge | Ep. 340

Phill Agnew, host of the UK's #1 marketing podcast Nudge, shares his decade-long expertise in behavioral science. He delves into critical concepts like loss aversion, explaining why fear of loss outweighs the lure of gains in marketing. Agnew also discusses the strategic use of scarcity to drive demand and how the psychology of ownership can enhance consumer engagement. He emphasizes the power of distinctiveness in branding, revealing how memorable messaging can boost trust and conversions, making psychological insights vital for marketers.
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Aug 13, 2025 • 31min

How AI Is Rewriting the Rules of Marketing with Nick Lafferty, Growth Marketer at Profound | Ep. 339

In this discussion, Nick Lafferty, a Growth Marketer at Profound, delves into the revolutionary changes AI is bringing to search. He highlights the decline of traditional SEO as AI tools like ChatGPT offer direct answers, reshaping user engagement. Nick explains the critical sources AI utilizes for information and the urgent need for marketers to rethink their strategies. He also sheds light on the growing importance of platforms like Reddit and the potential for AI to outpace Google by 2030, urging brands to adapt swiftly to succeed in this new landscape.
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Aug 11, 2025 • 11min

Why Failure Is Your Best Growth Hack | Bathroom Break #68 🚽

Most marketing efforts will stumble, and that’s okay! The hosts dive into the art of embracing failure, stressing the importance of analyzing setbacks for growth. They highlight how even impressive metrics stem from earlier failures and advocate for a culture that values learning from mistakes. Personal anecdotes add humor as they emphasize letting go of bad ideas to revive morale and redirect resources. Overall, it’s a lively discussion about turning failures into stepping stones for success.
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Aug 8, 2025 • 37min

How to Thrive as a Solo Marketer in the Chaos of Early-Stage Startups with Sandy Mangat, Head of Marketing at Pocus | Ep. 338

Sandy Mangat, Head of Marketing at Pocus, shares her journey as the first marketer in a startup with no brand or messaging. She recounts the chaos and excitement of building a brand from scratch, balancing strategy and execution while fostering a community. Sandy emphasizes the unique trait of 'delusional optimism' crucial for solo marketers facing challenges. She also discusses the iterative nature of product market fit and the importance of knowing when to seek help versus doing everything independently.

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