The Marketing Millennials cover image

The Marketing Millennials

Latest episodes

undefined
Apr 2, 2025 • 14min

Go-to-Market Plays #1: When To Do a Launch

Tamara Grominsky, an award-winning product marketer and former VP at Kajabi, shares invaluable insights into effective launch strategies. She reveals that successful launches begin well before launch day, emphasizing the importance of demand seeding. Tamara illustrates her points with examples from Notion's AI launch, highlighting how gamification can create buzz. The discussion also dives into the significance of brand loyalty tied to early adopters, stressing that emotional connections are key to sustaining customer engagement.
undefined
7 snips
Mar 31, 2025 • 15min

SPECIAL SERIES: Steal These Rapid Email Tips | Bathroom Break #49 🚽

Want to boost your email game? Treat every email like it's the recipient's first! Cutting out non-engaged subscribers can lead to a more involved audience. Don’t forget the secret sauce: adding read times in pre-headers could entice more clicks. Testing creative elements like emojis and innovative formats can further enhance engagement. Plus, there's a lively chat about popular reality TV shows, connecting their drama to marketing insights, making for an entertaining and enlightening listen!
undefined
12 snips
Mar 28, 2025 • 8min

5 ChatGPT Prompts Marketers Need to Use (Solo Edition)

Explore how AI can be your ultimate marketing ally. Discover five innovative prompts to enhance your copywriting with ChatGPT. Learn to uncover emotional triggers that resonate with your audience. Delve into positioning strategies that reveal flaws in current approaches. Plus, find out how to connect with your ideal customer profile on a deeper emotional level. This insightful discussion bridges the gap between human creativity and AI's capabilities.
undefined
12 snips
Mar 26, 2025 • 38min

320 - Creating a Market Category with Kari Hanson, CMO at Robin

Kari Hanson, CMO at Robin, shares her expertise in creating new market categories, particularly in flexible work solutions. She explains why it's beneficial to define new spaces rather than compete in existing ones. Kari discusses effective positioning strategies, the importance of thought leadership, and overcoming market inadequacies. She also highlights how personal narratives foster trust and emphasizes adapting workplace dynamics in a post-pandemic world. Expect insights on sustaining momentum and the power of storytelling in marketing.
undefined
12 snips
Mar 24, 2025 • 9min

SPECIAL SERIES: Marketing Tactics for Small Budgets | Bathroom Break #48 🚽

Discover how to make a marketing impact without emptying your wallet! Learn that a modest investment in Instagram can yield meaningful results. Networking doesn't have to be pricey; simple hangouts can be valuable. Plus, micro-influencers offer affordable promotion by showcasing your product. Embrace experimentation with small budgets for substantial outcomes!
undefined
11 snips
Mar 21, 2025 • 29min

319 - Guide to Marketing Complicated Products with Trey Ferro, CEO of Spot Pet Insurance

Trey Ferro, a Gen Z founder and CEO of Spot Pet Insurance, dives into the complexities of marketing pet insurance. He emphasizes the power of personalization and A-B testing in crafting effective marketing strategies. Trey discusses how transparency and education are vital in appealing to young pet owners who may be new to insurance. He also highlights the importance of a strong call-to-action and navigating social media feedback for business growth. If you're interested in innovative marketing tactics, especially for niche products, this conversation is packed with insights!
undefined
Mar 19, 2025 • 35min

318 - How to Grow to 250k Followers in Under 3 Years with Bart Szaniewski of Dad Gang

What do you get when you mix hats, social media channels, and a bunch of dads?Bart Szaniewski and his buddies created Dad Gang with the mission of bringing dads together with cool hats. At first, it was all about creativity. And then it blossomed into multiple channels and multiple dads sharing their stories. Copy and captions became even more important. Hats were being sold faster than they could make them. How can you develop FOMO in your audience? It’s as easy as creating a sense of urgency for your next drop. Plus, Bart reveals how using a private Facebook group may be the key to hearing more from your audience. And, Dad Gang recently launched an app and is using SMS. What are some pros and cons of implementing these ideas at your brand? If you’re a marketer who wants to learn more about scaling via social media or how SMS and apps can further your brand’s presence, this is the episode for you. Follow Bart:LinkedIn: https://www.linkedin.com/in/bart-szaniewski-374b1141/Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
undefined
Mar 17, 2025 • 12min

SPECIAL SERIES: Keeping It Simple | Bathroom Break #47 🚽

Think about all the acronyms you use as a Marketer: BOFU, TTM, CAC, the list goes on. You and your coworkers might know what they mean, but the general population doesn’t. So, this episode is all about the importance of keeping things simple and easy to understand. Daniel mentions his general rule: make sure your copy is written so simply that a five-year-old can read it. If you’re talking over people’s heads or using language they can’t understand, it won’t convert. Jay mentions that you don’t want to embarrass anyone, so avoiding acronyms and complicated language is a great start. Plus, how does describing a dish at a restaurant relate to content marketing? Jay gives an example. This short ‘n sweet Bathroom Break is all about keeping it simple so everyone’s on the same page. 🚽Follow Jay:LinkedIn: https://www.linkedin.com/in/schwedelson/Podcast: Do This, Not ThatFollow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
undefined
6 snips
Mar 14, 2025 • 7min

6 Tactical Tips and Tricks for Writing (Solo Edition)

Dive into the art of writing with practical tactics that set your words apart. Discover the power of a compelling hook to grab attention in seconds. Learn the importance of cutting out fluff for clearer communication. Explore whether stronger opinions really enhance engagement. Additionally, gain insights on maintaining a conversational tone and making your content skimmable. These tips are perfect for anyone looking to elevate their writing skills and connect authentically with their audience.
undefined
Mar 12, 2025 • 43min

317 - How to Stand Out In A Regulated Space with Andrea Becker

Healthcare is a HUGE industry. Marketing it is even bigger. How do you make sure it's effective?This episode’s guest, Andrea Becker, has seen it all during her 25 years in the healthcare marketing industry. And the KEY that hasn’t changed is trust. People’s health is no joke, and neither is access to care, information about symptoms, and tips and tricks. How can you build trust within your content? How do you make your content stand out amongst all the noise and (sometimes fake) information?Plus, the biggest challenge of healthcare marketing is that there’s SO much, including insurance companies and laws about advertising, that varies by area and even social media platform. And, healthcare marketing is using AI to its benefit. But it’s nothing to freak out about; Andrea reveals nothing will ever really be fully automated in the industry. If you’re a marketer who wants to learn more about the healthcare space and how it differs between generations, countries, and more, this is the episode for you. Follow Andrea:LinkedIn: https://www.linkedin.com/in/andrealbeckerFollow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode