The Marketing Millennials

Kyle Coleman, Global VP of Marketing at ClickUp, reveals how he aims to help his company reach $1B in ARR. He discusses his journey from SDR to CMO and emphasizes why breaking from the norm is crucial. Discover how ClickUp's 'No Lead Left Behind' initiative works and the significance of brand awareness in sales success. Kyle also shares insights on navigating the crowded AI messaging landscape and the importance of strategic messaging that resonates with diverse audiences.

Tamara Griminski, an award-winning product marketer and founder of PNM Kim, shares her insights on effective pricing strategies. She argues against common practices like competitor-based pricing, advocating instead for the Van Westendorp Pricing Test. This framework emphasizes understanding customer perceptions and willingness to pay. Tamara also discusses the importance of real customer insights in pricing tests, focusing on data-driven decisions that meet market expectations and balance value with affordability.

Discover how AI can revolutionize content creation! The hosts share clever ways to repurpose podcast transcripts, making your workflow smarter and more efficient. They dive into optimizing your website with AI insights and clarify the nuances between engine optimization and SEO. Plus, hear their humorous take on the dramatic format of Love Island and discuss exciting upcoming movie sequels. This lively chat blends marketing strategies with a playful approach, showcasing how to leverage AI to enhance your marketing game!

David Spinks is a community-building expert and founder of CMX who emphasizes the power of authentic connections. In this discussion, he reveals the key qualities that make a successful community, including the balance between online and offline interactions. Spinks talks about the importance of trust in branding and how focusing on joy can lead to organic growth. He also shares insights on the vital skills needed for community management and the value of qualitative insights over mere metrics.

Tamara Grominsky is an award-winning product marketer and former VP of product marketing at Kajabi, renowned for her sharp marketing insights. She and Daniel explore the intersection of psychology and marketing, discussing concepts like social proof and loss aversion. They highlight how FOMO can drive consumer urgency and explain the 'Foot-in-the-Door' technique using Mailchimp as an example. Tune in for actionable marketing tips that can elevate your strategy and create deeper connections with your audience.

Marketers are relying too much on flawed dashboards and the misleading last-click model. A simple question can transform understanding of customer origins. Successful companies prioritize real revenue insights over data management battles. It's emphasized that marketing attribution isn't just a math problem but a challenge of alignment between teams. Collaboration between marketing and sales is crucial, enriching strategies with firsthand customer insights. Plus, the hosts indulge in light banter about the best dining tips, blending fun with learning.

Jillian Hoefer, Senior Content Marketing Manager at UserEvidence, champions the role of original research in crafting standout content. She discusses how deep surveys and expert interviews can fuel a year's worth of engaging material, setting marketers apart from those relying on generic AI outputs. Jillian reveals techniques for designing effective surveys and emphasizes data analysis's importance in storytelling. Plus, she highlights using AI not just for writing but for transforming proprietary data into sharper content. A must-listen for marketers seeking research-backed credibility!

Tamara Grominsky, an award-winning product marketer and former VP at Kajabi, dives into the fascinating world of pricing psychology. She explains the strategic use of price anchoring and how decoy pricing can nudge consumers towards desired purchases. Tamara shares that pricing isn’t just a revenue tool; it's a vital part of storytelling. Learn how to leverage visual hierarchy and compelling copy to reshape perceptions of value, making your marketing tactics more effective without altering your product.

B2B content needs a rebranding makeover! Discover how swapping out traditional terms like 'webinars' for more enticing names like 'festivals' can boost engagement. Learn why 'playbook' or 'guide' might skyrocket your downloads. Plus, get insider tips on crafting catchy newsletter headlines. This engaging chat emphasizes the power of names and how testing different terminology can significantly enhance your marketing impact. Tune in for quick, actionable insights that can elevate your content game!

Cricket Treanor, the Affiliate Marketing Manager at Patagonia, shares insights on how the brand scales through innovative affiliate strategies while remaining committed to environmental sustainability. She discusses unique partnerships, like collaborations with Rakuten, that prioritize brand awareness over traditional loyalty programs. Cricket debunks common myths about the affiliate space, emphasizing its role in driving brand trust and awareness. Learn how Patagonia aligns its affiliate marketing efforts with core values and combats overconsumption through sustainable practices.