The Marketing Millennials

Ish Verduzco, who leads social and community at A16Z Crypto, shares his expertise from a decade in the tech industry. He discusses the essentials of building a commanding social media presence by defining brand voice and understanding audience needs. Ish reveals strategies for launching viral posts and advises on navigating new platforms effectively. He emphasizes the significance of a solid brand guide and the importance of engagement for community building. Tune in for insights on making the algorithm work for you!

Vin Matano, Founder of Creatorbuzz, dives into the intricate world of B2B influencer marketing. He emphasizes that the quality of an audience matters more than sheer follower count. Vin shares insights on crafting effective creator briefs, creating engaging content on platforms like LinkedIn, and the importance of genuine relationships. He encourages brands to embrace experimentation and take risks, driving home the point that a strategic approach can turn influencer marketing into a game-changer for B2B companies.

Weekend marketing might just be your untapped secret weapon! Discover why email engagement can soar on Saturdays and Sundays, thanks to lower competition and higher audience activity. Uncover B2B tactics to capitalize on high-intent browsing over the weekend. Plus, learn why traditional benchmarks fall short on weekends. The hosts also share their personal morning rituals for maximizing productivity. Say goodbye to Sunday Scaries and become a weekend warrior for your brand!

Steve Stano, a marketing leader at Morgan Stanley, shares insights on transforming perceptions of marketing within organizations. He highlights the importance of using data to articulate marketing’s value as a growth driver rather than a cost center. The conversation delves into modern account-based marketing tactics, emphasizing nurturing relationships over traditional lead tracking. Stano also discusses the necessity for quality engagement metrics and effective internal storytelling to align marketing with corporate objectives. Tune in for actionable strategies that can benefit marketers at any level.

Sarah Adam, Head of Partnerships & Influencer Marketing at Wix, shares her journey in transforming B2B influencer marketing. She highlights common misconceptions, illustrating that influential voices thrive in various niches beyond B2C. Sarah explains the craft of creating effective briefs, balancing guidance with creative freedom. She discusses how to select the right creators, measure success, and evaluate metrics like cost-per-view. Authenticity emerges as a key theme, emphasizing the importance of genuine collaborations in strengthening brand messaging.

The hosts dive into the relevance of waitlists in today's marketing landscape. They debate whether these lists still hold value for customers and discuss better strategies for building email lists. Discover how to create hype for virtual events and the clever use of phrases like "sold out" for social proof. The conversation also uncovers the power of urgency and how to spot super fans within your audience. Join them for a light-hearted yet insightful take on making marketing work in a waiting world!

In this insightful discussion, Marco Steinsieck, the Head of Retail Media at Sephora, shares his expertise in shaping retail media campaigns. He emphasizes the growing significance of retail media in marketing today, particularly in enhancing customer relationships. Marco delves into how to effectively launch campaigns, target the right audiences, and leverage data analytics for better engagement. He also discusses the integration of advertising within physical retail spaces, showcasing innovative strategies that Sephora employs to attract and retain customers.

Tamara Griminski, an award-winning product marketer and former VP at Kajabi, shares her expertise on customer segmentation. She introduces the MAP framework—Measure volume, Analyze performance, Prioritize potential—to help marketers identify high-potential customers. Tamara discusses how understanding the difference between perceived and actual ideal customers can enhance marketing tactics. Additionally, she shares a real-life example of using AI for customer value assessment, emphasizing data-driven approaches for product launch success.

Discover how testimonials can significantly sway customer opinions, especially when they're specific and impactful. Learn why user-generated content and strategic logo placements can boost your website’s conversion rates. The conversation delves into customizing landing pages to better connect with your audience, ensuring that social proof resonates. Plus, enjoy a lighthearted debate about whether unfunny text can be made funny. It's a quick dose of marketing wisdom packed with practical tips!

Kyle Coleman, Global VP of Marketing at ClickUp, reveals how he aims to help his company reach $1B in ARR. He discusses his journey from SDR to CMO and emphasizes why breaking from the norm is crucial. Discover how ClickUp's 'No Lead Left Behind' initiative works and the significance of brand awareness in sales success. Kyle also shares insights on navigating the crowded AI messaging landscape and the importance of strategic messaging that resonates with diverse audiences.