Sara Mitzner, VP of Brand Marketing at AS Beauty Group and a seasoned expert in marketing to older women, discusses the untapped opportunities within this demographic. She highlights their brand loyalty and higher disposable income, urging marketers to shift their focus toward Gen X women. The conversation touches on overcoming e-commerce fears, effective engagement strategies on platforms like Facebook and Instagram, and the significance of authenticity in marketing. Mitzner underscores the power of personal recommendations and the need for innovative retail methods to enhance brand connection.

Discover how ChatGPT can boost your game day with personalized meal and warm-up plans—just ask Daniel! The discussion dives into underused AI features, including image uploads and A/B testing for marketing. Learn how to enhance email strategies and create targeted content effortlessly. They also explore fun applications like crafting travel itineraries and grocery shopping insights, showcasing AI's ability to simplify decision-making and elevate creativity in everyday tasks.

Kimberly Whinna Cottrell, an expert in event marketing at AWS, dives into the evolving world of events. She discusses the power of hybrid and micro-events for community building and brand engagement. Kimberly shares strategies for enhancing virtual events to combat feelings of loneliness in remote work. She emphasizes the importance of creating meaningful experiences while integrating AI, but also highlights that true human connection is irreplaceable. If you're in event management, her insights are a must-listen!

Ari Murray, Chief Growth Officer at Charm Brands and a specialist in lifecycle marketing, breaks down the art of personalization in email marketing. She argues that traditional 'batch and blast' emails are out of touch, advocating for segmented strategies that resonate with individual consumer behaviors. Discover the magic behind those enticing birthday emails and how AI is reshaping marketing. With clever tactics like half-birthday burritos, learn how to make your marketing efforts more meaningful and effective.

In this conversation, Bret Shuford, one half of Broadway Husbands and a talented performer, discusses how to succeed on social media by breaking free from perfectionism. He emphasizes the need for authenticity over flawless content and shares that engaging with others is key to growing your own presence. Bret also touches on the importance of determining content relevance to avoid flops, highlighting the balance between timely and evergreen topics. This chat is packed with insights for anyone looking to elevate their social media game!

B2B marketing is alive and kicking during the holidays! Discover how December can actually boost your click-through rates. The hosts suggest B2B companies should offer special deals, just like DTC brands. It's the perfect time to reconnect with leads who’ve gone quiet. Plus, get tips on using AI tools like ChatGPT for innovative email and meme marketing. Learn how to enhance creativity and maintain brand consistency while having fun along the way!

In this episode, Dr. G, a consumer behavior expert from Vanderbilt University, discusses the fascinating world of marketing psychology. He reveals how everyone can be an influencer, even without a huge following. The conversation delves into omission bias in marketing strategies and how acknowledging flaws can build consumer trust. Intriguingly, Dr. G explains how highlighting what consumers might be missing can create urgency and boost sales. Plus, the impact of transparency in pricing is explored, showcasing its potential to differentiate brands in a competitive market.

Jordana Klein, an email marketer and former D1 tennis player, shares her journey from sports to marketing. She discusses the surprising parallels between tennis and email campaigns, emphasizing seasonality and knowing your audience. Klein dives into list management and the importance of personalized content, drawn from her experiences at IMG Academy. With insights on the distinct styles of writing emails versus blogs, she highlights how athletic skills like dedication enhance marketing success. A must-listen for marketers eager to refine their email strategies!

Learn how to create FOMO for your webinars! Discover techniques like offering exclusive content for the first registrations and leveraging social media to boost attendance. The hosts share fun ideas, like using elements from pop culture to enhance engagement during virtual events. Plus, they discuss how excitement can be built through teaser videos and an air of mystery. Tune in for a mix of marketing strategies and playful banter!

In this engaging discussion, Eric Jorgenson, CEO of Scribe Media and bestselling author, shares insights from his journey to selling over 1 million copies. He explains how content curation fuels creativity, emphasizing that originality stems from timeless themes. Eric dives into the publishing process, highlighting the importance of transforming scattered content into cohesive narratives. He promotes self-publishing as a way for authors to maintain creative control and discusses the real value of storytelling in building trust and connecting with audiences.