The Marketing Millennials

Jay and Daniel dissect popular marketing advice that can hinder progress. They argue against spreading yourself thin on social media and stress the importance of excelling on one platform. The hosts highlight why personal opinions shouldn't drive decisions, advocating for testing and data-driven strategies. They also discuss the need to prioritize distribution over perfect content creation and the flexibility of posting rather than sticking rigidly to content calendars. Lastly, they clarify that AI isn’t replacing marketers, but rather enhancing efficiency.

Dr. Anna Persaud, CEO and founder of This Works, a trailblazing British wellness brand known for the original pillow spray, shares her journey of building scientific credibility in a crowded market. She reveals how circadian rhythm research drives their products and discusses their award-winning strategies for trust. Anna dives into the lessons from 'failed' innovations, emphasizes the importance of collaboration with neuroscientists, and explores the booming bedtime economy. Tune in for insights on redefining wellness branding and innovation!

Ashley Brock, founder of Paid Ads Academy, has an impressive track record, having spent over $200M on ads and growing her business rapidly. In this discussion, she reveals the Rainmaker Messaging Framework, emphasizing the crucial role of messaging in effective advertising. Ashley explains why many marketers neglect this aspect, leading to ineffective spend. She shares insights on creating relevance, clear audience identification, and the importance of emotional resonance in ads, offering practical tips to elevate ad performance.

Direct calls to action significantly enhance marketing effectiveness. By using clear phrases like 'screenshot this' or 'save this post,' marketers can boost engagement and shares. Subject lines starting with 'open this' can increase email open rates by 15%. Placing CTAs at the beginning of messages ensures they capture attention effectively. They also emphasize the importance of action-forward buttons to drive user retention. If you want to transform attention into action, these insights are essential!

In this engaging discussion, Chris Cunningham, founding member of ClickUp, reveals the secrets behind their groundbreaking B2B social strategy. He argues that B2B brands should embrace B2C trends early on and explains ClickUp's efficient content production cycle. Chris highlights the power of creator-led pages and employee-generated content while advocating for a creative environment that encourages improvisation. With unique insights on how to maximize organic impressions, this chat is a treasure trove for marketers looking to innovate.

Tifenn Dano Kwan, CMO of Amplitude, dives into the transformative impact of AI search on marketing strategies. She discusses how traditional SEO remains vital while urging marketers to diversify their approaches. Tifenn emphasizes the importance of AI visibility, revealing how it measures brand mentions in LLM responses. She also explores new metrics beyond just traffic and highlights how to optimize content for AI agents. Plus, her insights on balancing SEO with LLM readiness promise to equip CMOs for success in the evolving digital landscape.

The first two weeks of January can be deceiving for marketers. Focus on monthly goals instead of quarterly plans to stay ahead. Watch out for false negatives on new tests as audience attention wanes. Auditing your automations is crucial to avoid sending mixed signals. Don’t hesitate to remix last year's successful content for a quick win. Shorter, clearer messaging can cut through the noise and grab attention. This is the perfect time to refine your strategies for a stronger start to the year.

Emily Popson, VP of Marketing at CallRail, enlightens listeners with her expertise in marketing analytics and B2B SaaS. She tackles the controversial topic of MQLs, arguing that the real issue lies in their definitions, not the metric itself. Emily advocates for blending various attribution methods to improve marketing insights and explains how conversational data can transform lead generation. Discover why trusting gut instincts and testing popular advice on LinkedIn can lead to better business strategies.

Why does social proof actually matter? What’s the psychology behind FOMO?  Behavioral science legend Richard Shotton is back, and he’s dropping some of the most practical psychology-backed tactics marketers can use today. Richard and Daniel break down the biases that shape real-world buying behavior, including why social proof works far better when it’s specific and localized, AND how to make customers draw their own conclusions.  You’ll also learn:  - The subtle language shift between “out of stock” and “sold out” that changes irritation levels by 15% - Why humor dramatically boosts every brand metric thanks to the Halo Effect - Apple’s use of concrete language and how to make your messaging 4x more memorable If you want your Marketing to work better with zero extra budget, this conversation is for you.  Optimizely helps thousands of brands create, personalize, and optimize exceptional digital experiences. See how Optimizely Opal, our AI agent orchestration platform, automates real marketing work and helps teams scale their impact at https://www.optimizely.com/ai/?utm_campaign=PS-GL-11-2025-MARKETING-MILLENNIALS-PODCAST&utm_medium=cpc&utm_source=marketingmillennials&utm_content=opal-agent-orchestration  Follow Richard: LinkedIn: https://www.linkedin.com/in/richard-shotton Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Dive into the power of urgency in driving sales! Discover how limited-time discounts can convert passive customers into eager buyers. Hear real-world examples of successful timed offers from e-commerce and B2B to invigorate your marketing strategy. Understand why expiring content outshines evergreen resources and learn quick, effective tests to implement urgency without extra costs. Plus, enjoy some light-hearted banter between the hosts as they wrap up.