The Marketing Millennials
Daniel Murray
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.If you want to be part of The Marketing Millennials community, join in the conversation.Linkedin: https://www.linkedin.com/company/the-marketing-millennialsInstagram: https://www.instagram.com/the_marketing_millennialsAnd if you love the show, tell a friend.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Episodes
Mentioned books
Jan 28, 2026 • 43min
The Truth Behind B2B Influencer Marketing with Brianna Doe, Founder + CEO of Verbatim | Ep. 387
Brianna Doe, founder and CEO of Verbatim and author of The Unapologetic Professional, helps marketers rethink influencer strategy. She explains why B2B programs fail, how to pick channels and creators, and why repeated partnerships and clear briefs matter. They also tackle authenticity, imposter syndrome, and building a career not defined by job titles.
Jan 26, 2026 • 11min
Why Every Brand Should Lean Into the Super Bowl | Bathroom Break #92
They explain why any brand can lean into the Super Bowl and why relevance often beats originality. The conversation covers timing tactics for the week before and the 24 hours after the game. Practical tips include using football language in email, sprinkling Super Bowl stats into copy, and geo-targeting offers for local fans. They also discuss live social trend-tuning and performance-friendly ways to join big cultural moments.
Jan 23, 2026 • 41min
The Playbook Behind Organic Social Success with Jori Evans, Director of Social at MANSCAPED | Ep. 386
Jori Evans, Director of Social at MANSCAPED and a marketing innovator known for her viral campaigns, shares insights on creating a successful organic social strategy. She reveals how MANSCAPED taps into the talents of diverse creators, balancing bold humor with brand safety, especially for events like the Super Bowl. Jori discusses the success of campaigns like Face Pics vs. D*** Pics and the importance of prioritizing shares over likes. Plus, she highlights the role of meme culture in driving brand conversations and the future of organic reach amid evolving digital landscapes.
Jan 21, 2026 • 38min
How to Make Content Stand Out in the AI Age with Jillian Hoefer, Director of Content Marketing at UserEvidence | Ep. 385
Jillian Hoefer, Director of Content Marketing at UserEvidence, is passionate about original research in content marketing. She shares strategies for turning data into impactful content that builds trust. Jillian emphasizes the importance of collaborating with data analysts to uncover meaningful insights and designing effective surveys. She demonstrates how to leverage AI to enhance content creation and distribution, and discusses repurposing research findings into various formats to maximize outreach. Jillian's insights are a must for marketers aiming for data-backed success.
Jan 19, 2026 • 12min
The Simplest Conversion Lever You’re Not Testing | Bathroom Break #91
Discover why the name of your offer might matter more than your creative designs or funnels. Learn about the power of the modifier-only test—a simple A/B test with just one word change. Hear how tiny adjustments can yield big insights, and get tips on personalizing titles for different audiences. Explore practical examples to spark inspiration and find out how AI can assist in generating catchy modifiers. Plus, sneak a peek into the hosts' wellness rituals, including morning meditation routines.
Jan 16, 2026 • 35min
How to Grow to 250k Followers in Under 3 Years with Bart Szaniewski, Founder of Dad Gang | Ep. 384
Bart Szaniewski, co-founder of Dad Gang and a direct-to-consumer apparel entrepreneur, shares his journey of transforming a simple hat idea into a thriving community brand. He discusses the power of social media, explaining how boosting posts helped grow his audience before focusing on conversions. Bart emphasizes the importance of a private Facebook group for gathering feedback and building loyalty. He also dives into innovative strategies like SMS marketing and app launches, showcasing how authentic engagement and a sense of urgency drove his success.
Jan 14, 2026 • 43min
How to Start A YouTube Channel for Your Brand with Avi Shenkar | Ep. 383
In this conversation, Avi Shenkar, the marketing lead at Luxury Bazaar, shares his insights on maximizing YouTube for brand growth. He debunks the myth that YouTube is waning, emphasizing its potential for engaging content like behind-the-scenes dramas and educational videos. Avi discusses the importance of personal branding, why relatable personalities attract more followers than institutions, and offers practical tips on launching with Shorts. He also warns brands to think like viewers and craft compelling hooks for their content.
Jan 12, 2026 • 10min
Why Short + Sweet Content Wins in Q1 | Bathroom Break #90
In a fast-paced world, respecting audience time is key to boosting conversions. Shorter webinars packing content into 22 minutes outperform long formats, driving attendance. Reducing demo lengths and specifying odd-minute slots show you value their time. Clever consumer copy like '60-second' routines further increases engagement. Plus, using TL;DR and adding estimated read times to emails can significantly improve interaction rates. The episode wraps up with a light-hearted moment on baby-soothing tips.
Jan 9, 2026 • 35min
How to Build a $1M GTM Fractional Business (From Marketingland 2025) | Ep. 382
Sangram Vajre, co-founder and CEO of GTM Partners and a Wall Street Journal bestselling author, discusses the rising trend of fractional leaders in business. He explains how experienced operators can leverage their expertise to create profitable fractional businesses without burnout. Sangram highlights the importance of pricing advisory based on value, identifies pathways to secure initial clients, and emphasizes the need for clear branding and offers. He also addresses mindset shifts necessary for ownership in business and suggests tools to streamline operations.
27 snips
Jan 7, 2026 • 40min
2026 LinkedIn Content Playbook with Mark Jung, Founder of Known | Ep. 381
Mark Jung, Founder of Known and LinkedIn growth expert, shares his insights on the evolving LinkedIn landscape. He reveals how the platform’s shift to an LLM-powered feed changes creator strategies. Followers matter less now, opening doors for newcomers. The importance of the first 30 minutes and first 60 words of posts is emphasized, along with why positive engagement signals are crucial. Mark discusses cohort seeding and effective tactics to enhance content visibility, making it clear that understanding these changes is key to thriving on LinkedIn.
