The Marketing Millennials Social Media’s Best Strategy Secrets, with Ish Verduzco
Jul 18, 2025
Ish Verduzco, who leads social and community at A16Z Crypto, shares his expertise from a decade in the tech industry. He discusses the essentials of building a commanding social media presence by defining brand voice and understanding audience needs. Ish reveals strategies for launching viral posts and advises on navigating new platforms effectively. He emphasizes the significance of a solid brand guide and the importance of engagement for community building. Tune in for insights on making the algorithm work for you!
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Ish's Tech Career Backstory
- Ish Verduzco shared his unconventional journey breaking into tech from being a gym assistant manager.
- He created his own roles and grew his career in social media at LinkedIn and beyond.
Target Audience Deep Dive
- Begin social growth by thoroughly understanding your audience and unique value proposition.
- Target specific profiles and their networks to create content that resonates and spreads.
Personify Your Brand Voice
- Before building social presence, deeply understand your brand's culture, voice, and tone by talking to people at all levels.
- Personify the brand to define how it communicates on social platforms.