The Marketing Millennials What Hasn’t Changed in Marketing (with Matt Kerbel, Head of Brand Strategy at Turo) | Ep. 333
Jul 23, 2025
Matt Kerbel, Head of Global Brand Strategy at Turo, dives into the essentials of effective marketing amidst the AI boom. He emphasizes the need for soft skills like storytelling and vulnerability in brand building. Matt discusses Turo's innovative 'Skip the Rental Counter' campaign, which enhances customer experience and tackles industry frustrations. He also reveals how brand performance can be measured, highlighting the importance of fundamental marketing principles that remain vital in today's fast-paced landscape.
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Cultivate Soft Skills Alongside AI
- Develop soft skills like vulnerability, storytelling, and confidence to complement AI tools.
- Use techniques like anonymous 360 evaluations to get feedback and improve these essential human skills.
Choose Relevant Mentors and Resources
- Seek mentors who are peers or slightly ahead in your career for relevant guidance.
- Use online resources, podcasts, and LinkedIn to connect and learn from inspiring professionals.
Fundamentals Never Change
- Marketing fundamentals like customer empathy, unique company truths, and creativity remain constant.
- Successful campaigns start with deep research and resonate because they address real human needs and desires.
