Matt Kerbel

Matt Kerbel, Head of Global Brand Strategy at Turo, dives into the essentials of effective marketing amidst the AI boom. He emphasizes the need for soft skills like storytelling and vulnerability in brand building. Matt discusses Turo's innovative 'Skip the Rental Counter' campaign, which enhances customer experience and tackles industry frustrations. He also reveals how brand performance can be measured, highlighting the importance of fundamental marketing principles that remain vital in today's fast-paced landscape.