The Marketing Millennials Does Follower Count Even Matter? | Bathroom Break #66 🚽
Jul 28, 2025
Follower counts on social media are evolving in importance, shifting towards engagement and content quality. The hosts discuss how social proof affects audience interaction and the potential drawbacks of having excessive followers. They highlight strategies brands are using to enhance visibility through multiple accounts. Insights on LinkedIn branding reveal that a high follower count with no activity can damage credibility. Plus, there's a tip on leveraging YouTube Shorts as an emerging tool for marketers. It's all about the new wave of social dynamics!
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Follower Count vs Content Quality
- A large follower count offers social proof that increases trust in a business on social media.
- However, algorithms now prioritize content quality and engagement over follower quantity for reach.
Prioritize Content Engagement
- Focus on creating engaging content that resonates to leverage platform algorithms for more views.
- Don't obsess over follower numbers; prioritize content circulation across multiple formats.
Use Multiple Accounts Strategically
- Use multiple accounts strategically to increase content reach and maintain top-of-mind awareness.
- Ensure your social profiles show a credible follower base to not lose potential customers' trust.