The Marketing Millennials What’s Wrong with Your Homepage? With Anthony Pierri, Co-founder at FletchPMM | Ep. 337
Aug 6, 2025
Join Anthony Pierri, Co-founder at Fletch, a consultancy that helps B2B software firms sharpen their positioning strategy. He dives into the importance of homepages as strategic assets, emphasizing clarity over cleverness. Discover why first impressions count and how a well-structured homepage can hold your team accountable. Anthony discusses tailoring messaging for diverse customer segments, using Klaviyo's case study as an example, and advocates for honesty in marketing to build trust and drive engagement.
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Origin Story of Fletch's Focus
- Anthony Pierri shared how evaluating homepages helped create Fletch's service to improve positioning messaging.
- They moved positioning from internal docs to public homepages for visibility and team alignment.
Homepages Still Matter in 2025
- Homepages remain crucial in 2025 as the most accessible place for positioning despite sales channels.
- AI will rely on accessible marketing assets like homepages to find company info.
Klaviyo Homepage Repositioning Story
- Klaviyo repositioned to CRM for B2C and prominently placed the new messaging on their homepage.
- This aligned their messaging internally and opened a larger market despite short-term conversion risks.